Today's Big Stories

Prominent people need to be extra careful when posting on social media

Democratic Alliance (DA) Member of Parliament (MP) Dianne Kohler Barnard is at the center of a social media reputation storm, after she shared a Facebook post that called for the return of apartheid leader PW Botha. She later deleted it and apologised.

Barnard's social media faux pas is irreversible and will go down social media history as a reminder to be careful before posting online.

High profile people need to be extra careful when posting on social media

Ray White (standing in for Stephen Grootes) spoke to Political Analyst, Professor Adam Habib, who said that was an utterly stupid political statement to make and created huge reputation damage for the DA.

Outrageous things get said on Twiitter but if you’re a high profile person, you have to be careful with what you say on social media.

Adam Habib, Political Analyst

The real issue is, what is the reputational damage? The reputation of the DA and the imagery it generates about the DA among the large population.

Adam Habib, Political Analyst

Listen to the conversation below:

Be careful before you post

Kieno Kammies spoke to Webber Wentzel media lawyer, Ben Winks about social media do's and don'ts, especially if you are associated with a brand or political organisation.

Listen to the conversation below:

The first misconception that people have about social media, is that you can have a disclaimer that states that retweets and reposts are not endorsements. That does not absolve you, especially if the context indicates that you are endorsing or not sufficiently distancing yourself or denouncing particular views.

Ben Winks, Media Lawyer at Webber Wentzel

Another misconception is that your Twitter account or Facebook profile can be delinked from your professional profile or the public brand of the organization you represent or work for.

Ben Winks, Media Lawyer at Webber Wentzel

You need to guard against the obvious inference that they are endorsing or approving the message they are reposting. Once you do that you have a duty if you want to be understood correctly, to comment reflecting your actual views. If you don’t do that, the context dictates that you are associating yourself with those views.

Ben Winks, Media Lawyer at Webber Wentzel

I was stupid and must now face the hurricane

Barnard spoke to Cape Talk's Kieno Kammies earlier and 702's John Robbie this morning, expressing deep regret for her actions and is ready to face whatever decision taken by the DA.


This article first appeared on 702 : Prominent people need to be extra careful when posting on social media


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