Apple and Google are the world’s most valuable brands for 3rd consecutive year

Interbrand released its 2015 best global brands report.

For the third year in a row, Apple (#1) and Google (#2) claimed the top positions.

Valued at $170.276 billion; Apple increased its brand value by 43%.

Google, valued at $120.314 billion, increased its brand value by 12 percent.

The Money Show’s Bruce Whitfield interviewed Doug de Villiers, Group CEO of Interbrand Sampson de Villiers.

Scroll down for quotes from the audio below.

A brand is a business asset that can deliver revenue.

Doug de Villiers, Group CEO of Interbrand Sampson de Villiers

VW’s brand value has dropped by about 9%.

Doug de Villiers, Group CEO of Interbrand Sampson de Villiers

All brands are fallible.

Doug de Villiers, Group CEO of Interbrand Sampson de Villiers

Tech brands are doing very well because they are the current thing.

Doug de Villiers, Group CEO of Interbrand Sampson de Villiers

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : Apple and Google are the world’s most valuable brands for 3rd consecutive year


CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Cape Town – facing worst drought in 100 years – braces for bumper tourist season

Cape Town – facing worst drought in 100 years – braces for bumper tourist season

Cape Town Tourism CEO Enver Duminy on what his organisation is doing to help the tourism industry through the drought.

Meet Bongumusa Makhathini, Chairperson of the Board that has to save the SABC

Meet Bongumusa Makhathini, Chairperson of the Board that has to save the SABC

The Money Show’s Bruce Whitfield interviews Makhathini for his “ShapeShifter” feature.

Robots are coming! They're running, jumping and doing the backflip to get here

Robots are coming! They're running, jumping and doing the backflip to get here

A robot doing a single task is not new. The kind that can do tasks on their own? That can be a bit more scary.

Apple share price skyrocketed from $6.18 in 2005 to $130 today

Apple share price skyrocketed from $6.18 in 2005 to $130 today

If only we bought some shares back then in what is today the most valuable company on Earth.

Apple reinvests in South Africa to boost local iPhone sales

Apple reinvests in South Africa to boost local iPhone sales

Apple has opened a South African office, marking the first time it has had a direct presence in the local market since 1999.

8 astonishing facts about Apple, the Largest Company in the World

8 astonishing facts about Apple, the Largest Company in the World

Apple’s market value is equal to that of the 20 biggest companies on the JSE combined. This and 7 other astounding facts...

Popular articles
Zim ministers snub Mugabe's cabinet meeting call

Zim ministers snub Mugabe's cabinet meeting call

Regional Co-Ordinator at Crisis Zimbabwe Coalition, Joy Mabenge says the keys to Mugabe's impeachment are turning very fast.

Tender irregularities plague City of Cape Town

Tender irregularities plague City of Cape Town

Allegations point to irregularities in the tender processes where some bidders were preferred by the City's senior executives.

What Shoprite, Checkers, Pick n Pay and Makro will offer on Black Friday

What Shoprite, Checkers, Pick n Pay and Makro will offer on Black Friday

Up for a Springboks level scrum? Instructions on how to ensure you get the deals in your inbox the moment they become known...

I didn't believe that he was ever going to step down - JJ Cornish

I didn't believe that he was ever going to step down - JJ Cornish

EWN Africa Correspondent, JJ Cornish describes Mugabe's Sunday evening speech as a humiliating downturn for the Zim president.