Does it work when a company claims “green” credentials in its advertising?
The Money Show’s Bruce Whitfield interviewed Andy Rice, Branding and Advertising Expert.
Scroll down for quotes from the audio below.
It works if your green claims are authentic.— Andy Rice (branding and advertising expert )
Volkswagen is now seen as a cheating brand.— Andy Rice (branding and advertising expert )
Ford, Toyota, Honda and Nissan are the best “green” motoring brands. Volkswagen is nowhere near them.— Andy Rice (branding and advertising expert )
Studies show that consumers will choose green credentials when all other things are equal.— Andy Rice (branding and advertising expert )
The Body Shop ticks all the boxes.— Andy Rice (branding and advertising expert )
Ad guru Andy Rice knocks Misohawni, but praises outdoor living retailer REI for closing all 151 of its stores on Black Friday.
Ad guru Andy Rice loves the new Budweiser campaign. The one by Kulula.com? Not so much…
Alexander Parker, Motoring Journalist at Business Day, discusses the effects of the scandal on South Africa.
The car manufacturer has thus far set aside about R100 billion for imminent penalties. Just how much trouble is the car maker in?
We interviewed the Head of Sustainability at Woolworths about South African grocers’ policy regarding unsold food.
Branding and advertising expert Andy Rice discusses “cause-related marketing” and the effectiveness thereof.
If the engine is running and you are sitting behind the wheel you are not allowed to operate your phone says W Cape's JP Smith
Former Eskom chair Zola Tsotsi’s jaw-dropping statements include Tony Gupta saying they could hire or fire Eskom board members.
Coca-Cola has reduced its 500ml "buddy" to 440ml and the traditional 330ml Coke cans will soon have a volume of just 300ml.
Deputy President of MDC says Mugabe's threats could not deter them from their mission to impeach him - they were determined.
Up for a Springboks level scrum? Instructions on how to ensure you get the deals in your inbox the moment they become known...