Sheldon awards a zero to Audi for their use of the word “dauntless” in their new Q7 campaign. He says that the word resonates with very few English speakers. Za takes on a print ad for Cruz vodka, giving it a zero for lacking imagination. Andy rescues the day giving a definite hero to airline JetBlue for a recent poster campaign executed across the 5 boroughs of New York.
Then with recent high profile community management fails in the news, Craig Rodney of Cerebra joins Andy to talk through the crucial do’s and dont’s... they even have a free ebook for people to download on the subject!
This article first appeared on 702 : The risks of using obscure words in ad campaigns