But does it work?

Does it work to use babies in advertisements?

Last week a campaign by Capetonian live electronic act “The Kiffness” to stop Telkom’s “talking babies” advertisements went viral.

The Money Show's Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice about whether or not using babies in advertisements works.

Scroll down for quotes from the audio below.

WC Fields said ‘Never work with animals or children’. The facts, however, tell us that he is in the minority.

Andy Rice (branding and advertising expert )

The Telkom campaign has done extremely well for them.

Andy Rice (branding and advertising expert )

Even the business-to-business market loved Telkom’s ad.

Andy Rice (branding and advertising expert )

Even people who doesn’t love the brand loved the advertising.

Andy Rice (branding and advertising expert )

Baby advertising works if you do it well.

Andy Rice (branding and advertising expert )

It works if it’s optimistic and vaguely relevant.

Andy Rice (branding and advertising expert )

This article first appeared on 702 : Does it work to use babies in advertisements?


Recommended

by THE NEWSROOM

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Blitzboks will shake this off quicker than you can say ‘fraud’ - Bruce Whitfield

Blitzboks will shake this off quicker than you can say ‘fraud’ - Bruce Whitfield

The Money Show’s Bruce Whitfield asks ad expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

10 best South African ads of 2017

10 best South African ads of 2017

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Watch the Guptas pack their bags and run in Nando's inspiring new advertisement.

Jack Daniel's has the best Christmas advert ever

Jack Daniel's has the best Christmas advert ever

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Tesla proves that Elon Musk is a marketing mastermind

Tesla proves that Elon Musk is a marketing mastermind

Tesla loses breath-taking amounts of money every nanosecond, yet the brand is gold. Bruce Whitfield interviews ad guru Andy Rice.

"The Kiffness" campaign to end Telkom’s “talking babies” ads goes viral

"The Kiffness" campaign to end Telkom’s “talking babies” ads goes viral

A campaign by Capetonian live electronic act “The Kiffness” to stop Telkom’s “talking babies” advertisements has gone viral.

Popular articles
[LISTEN] Accidentally shared a nude on a WhatsApp group? Here's what you can do

[LISTEN] Accidentally shared a nude on a WhatsApp group? Here's what you can do

A woman mistakenly shared a naked photo of herself on a parent Whatsapp group and now it's gone viral.

De Lille: Additional water resources are not going to stop Day Zero.

De Lille: Additional water resources are not going to stop Day Zero.

The Level 6B water restrictions will come to effect on 1 February and residents are asked to use only 50 litres of water per day.

Punitive tariff hike for water guzzlers to hit CT households where it hurts

Punitive tariff hike for water guzzlers to hit CT households where it hurts

Harsher punitive tariffs on the cards as 'Day Zero' becomes a reality as the result of 60% of Capetonians who ignore water limits.

WATCH: Innovative spray limits toilet flushes and saves water

WATCH: Innovative spray limits toilet flushes and saves water

Loo Me is a simple yet effective scented foam that takes the yuck out of "mellowing" toilets preventing multiple flushes.

It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.