Pick n Pay reported a profit of R321.4 million for the first half of its financial year.
This is an improvement of 23.1% on the previous six months.
One driver of Pick n Pay’s rapid turnaround is the loved (and hated) Stikeez campaign.
The Money Show’s Bruce Whitfield interviewed Richard Brasher, CEO of Pick n Pay.
Scroll down for quotes from the audio below.
Stikeez was a bit of fun. We’re pleased to have come up with it.— Richard Brasher, CEO of Pick n Pay
Our core customers enjoyed Stikeez. This bit of levity was a good idea.— Richard Brasher, CEO of Pick n Pay
We’ve had a sales-led recovery which wasn’t only due to Stikeez.— Richard Brasher, CEO of Pick n Pay
This article first appeared on 702 : Stikeez a driver in Pick n Pay’s 23.1% growth in profits