Andy gives a hero to a powerful chalkboard message displayed outside the BP service station in Hyde Park this week while Sheldon awards hero to Pepsi's latest TVC featuring Marshawn Lynch and an unlikely voiceover. In keeping with the positive tone, Za awarded hero to Skinfood's Breast Cream with possibly the greatest payoff line ever.
To launch their Extra Safe product, condom manufacturer Durex recently launched a campaign consisting not only radio, digital, PR, point of sale and activations – they also incorporated out of home elements. And that’s not just ANY billboard, we’re talking 165 graffiti walls across South Africa! Andy finds out more.
This article first appeared on 702 : Sometimes all it takes is a Petrol Pump Oracle