How a desire for healthy food grew into a well-managed business

Jeanne Groenewald of Elgin Free Range Chickens made her mark in the traditionally male-dominated world of farming from a simple desire to feed her two children a healthier diet.

Today her company supplies nearly 75 thousand free range chickens a week to some of the country’s leading retailers and restaurant.

Listen to the full conversation below:

Groenewald said that she started rearing chickens for her families own consumption but after sometime friends and family started masking orders and it grew into a business.

It got to a point where I could no longer keep up with the demand and I had to take a big jump and expand.

She is now supplying just under 100 000 chickens a week, employing about 370 people.


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