Jeanne Groenewald of Elgin Free Range Chickens made her mark in the traditionally male-dominated world of farming from a simple desire to feed her two children a healthier diet.
Today her company supplies nearly 75 thousand free range chickens a week to some of the country’s leading retailers and restaurant.
Listen to the full conversation below:
Groenewald said that she started rearing chickens for her families own consumption but after sometime friends and family started masking orders and it grew into a business.
It got to a point where I could no longer keep up with the demand and I had to take a big jump and expand.
She is now supplying just under 100 000 chickens a week, employing about 370 people.