ShapeShifter

How Neil Robinson's nonprofit raked in more than R30m (and created 300+ jobs)

(Click here for more from Bruce Whitfield's The Money Show and here for more "Shapeshifter" articles such as this one.)

Neil Robinson is the CEO of Relate Bracelets, a 100% not-for-profit social enterprise.

Relate Bracelets facilitates the making of “cause bracelets” by the elderly, refugees and unemployed youth.

Relate Bracelets CEO Neil Robinson has worked in investor relations, marketing, advertising, publishing, media, business consulting and corporate management.

Relate Bracelets CEO Neil Robinson is passionate about the viability and effective management of non-profits.

If every employed South African bought one 'R' bracelet, once a year for R39, a quarter of a billion rand can be raised for South African causes.

Neil Robinson, Relate Bracelets CEO

Relate Bracelets has created 300 jobs - and raised almost R30 million - through the sale of close to two million bracelets in support of 65 causes.

Scroll down for quotes from the video and audio below.

You’ve got to make it easy – and transparent - for the public to give.

Neil Robinson, Relate Bracelets CEO

We account for every single cent we spend. Our first ever employee was a chartered accountant!

Neil Robinson, Relate Bracelets CEO

After 20 years of working in booze and cigarettes – I couldn’t be happier doing this!

Neil Robinson, Relate Bracelets CEO

If you get one thing wrong; the relationship is over.

Neil Robinson, Relate Bracelets CEO

Malaria is our biggest cause. We’ve raised R8 million.

Neil Robinson, Relate Bracelets CEO

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : How Neil Robinson's nonprofit raked in more than R30m (and created 300+ jobs)


Recommended

by NEWSROOM AI

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Meet Clark Gardner, the consumer champion that has Lewis shaking in their boots

Meet Clark Gardner, the consumer champion that has Lewis shaking in their boots

Clark Gardner, CEO of financial well-being firm Summit Financial Partners, is a slayer of garnishee orders and credit crooks.

Get up! Stand up! Meet Mark Heywood, co-founder of Treatment Action Campaign

Get up! Stand up! Meet Mark Heywood, co-founder of Treatment Action Campaign

Mark Heywood is the Executive Director of SECTION27, a public interest law centre promoting human rights. This is his story…

Meet Michael Griffin, a man on a mission to rid the world of meaningless gifts

Meet Michael Griffin, a man on a mission to rid the world of meaningless gifts

Instead of giving meaningless gifts, Griffin wants your family and friends to contribute towards a specific goal using ADDaBIT™.

Meet Chris Botha, the man in charge of South Africa’s very best media agency

Meet Chris Botha, the man in charge of South Africa’s very best media agency

Media Innovator of the Year (2010); one of the Mail & Guardian’s Top 200 Young South Africans (2013). Meet The MediaShop’s MD...

Meet Jay Naidoo, still fighting for justice after all these years

Meet Jay Naidoo, still fighting for justice after all these years

He fought Apartheid, led Cosatu and served as Minister under Madiba. Now he's fighting world hunger and poor governance in Africa.

Meet Wendy Appelbaum, one of Africa’s richest and most giving daughters

Meet Wendy Appelbaum, one of Africa’s richest and most giving daughters

We interview one of Africa's richest people about her amazing life and her drive to make a difference by giving back.

Meet the noble soul who lives to serve and ease suffering

Meet the noble soul who lives to serve and ease suffering

Meet Dr Imtiaz Sooliman, Founder of Gift of the Givers, Africa's largest NGO.

Meet Yvonne Chaka Chaka; Princess of Africa, philanthropist, businesswoman…

Meet Yvonne Chaka Chaka; Princess of Africa, philanthropist, businesswoman…

How Yvonne Chaka Chaka became a superstar and how she’s doing well by doing good.

Meet the woman behind South Africa’s tsunami of returning expats

Meet the woman behind South Africa’s tsunami of returning expats

We interview Angel Jones who, in 2003, founded the Homecoming Revolution.

How Ryk Neethling became a businessman (and turned down R50m along the way)

How Ryk Neethling became a businessman (and turned down R50m along the way)

Olympic gold medallist Ryk Neethling talks about his evolution from world record holder to prosperous property developer.

Popular articles
Parents no longer have to travel with children's birth certificates

Parents no longer have to travel with children's birth certificates

The new Home Affairs upgrades to the system include printing parents details at the back of the child's passport.

Tell me what you want: Study reveals most common sexual fantasies

Tell me what you want: Study reveals most common sexual fantasies

What are your sexual fantasies? Disclosure can bring sexual freedom, but it can also have downsides. A study lists the top trends.

More arrests are imminent in connection with the cash-in-transit heists - Hawks

More arrests are imminent in connection with the cash-in-transit heists - Hawks

Seven suspects were arrested in Limpopo in less than 24 hours after a cash-in-transit vehicle was blown up in the province.

Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Bruce Whitfield interviews La Grange about her and Madiba's attitude to money (hopes and fears, successes and failures, etc.)

The story of amaBhungane (and how it’s digging up dung on the Guptas & friends)

The story of amaBhungane (and how it’s digging up dung on the Guptas & friends)

The Money Show’s Bruce Whitfield interviews amaBhungane Centre for Investigative Journalism Investigative Journalist Craig McKune.

Meet Elmar Conradie, CEO of low-cost FlySafair (world’s most on-time airline)

Meet Elmar Conradie, CEO of low-cost FlySafair (world’s most on-time airline)

The Money Show’s Bruce Whitfield interviews Conradie for his “ShapeShifter” feature.

Criminals targeting homes with aluminium windows, warns neighborhood watch

Criminals targeting homes with aluminium windows, warns neighborhood watch

The Panorama, Welgelegen and Plattekloof Neighbourhood Watch has identified a new house break-in trend.