The first mobile messenger in the world, Mxit announced on Friday that it is shutting down.
It is reported that all Mxit commercial operations will cease and all of its intellectual property and technology assets will be donated to independent public benefit organisation ‘The Reach Trust’.
The Reach Trust, which is taking over Mxit’s technology, has been providing free services such as text-based counselling and education initiatives to up to 10 million people since 2012.
Mike Wills (standing in for John Maytham) spoke to Ben-Carl Havemann, Chief Product & Strategy Office of The Reach Trust (Former Marketing & Communications Manager of Mxit).
Listen to the full conversation below:
Havemann said that there are a number of reasons why Mxit is closing down but he mostly believes they were not innovative enough.
He mentioned rapid adoption of smart phones and Whatsapp becoming the preferred messenger as the reasons for the decline in activity.