But does it work?

Do we really need ad agencies? Or does “do-it-yourself” work just fine?

Does “do-it-yourself” advertising work?

Disintermediation – the reduction in the use of intermediaries between producers and consumers - has transformed many business sectors, so why not advertising?

Do we really need the expensive and often irresponsible services of an advertising agency?

Many retailers are going it alone; so why not everyone?

The Money Show’s Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice.

Scroll down for quotes from the audio below.

The middleman brings costs and complications.

Andy Rice (branding and advertising expert )

This is not a brand-new phenomenon.

Andy Rice (branding and advertising expert )

Most leaflets in newspapers are produced in-house.

Andy Rice (branding and advertising expert )

DIY advertising is not yet the preferred model, but it’s growing.

Andy Rice (branding and advertising expert )

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