Nedbank Business Accelerator with CapeTalk

Technology has become an integral part of parenting

Register for the CapeTalk Business Accelerator Campaign with Nedbank here.

Business Accelerator 2015 finalist Greg Gallagher of Snuza saw a business opportunity in monitoring new-born babies and ran with it.

Snuza products offer parents peace of mind and instant knowledge of life-threatening problems that might affect the baby.

Snuza's products include:

  • Digital baby monitors

  • Video baby monitors

  • Baby movement monitors

  • Audio baby monitors and baby monitor accessories

Their target market is parents with babies and therapists.

This is a co-created business. It shows that Greg and his team are on the same page

Pavlo Phitidis, Business growth specialist

Snuza has so far sold over 500 000 units.

Gallagher says they are exporting about 80% of their products to the USA, UK and Australia. He says that the South African market was a bit of a problem when they started.

Business growth specialist Pavlo Phitidis advised Ghallegher to venture into baby wearable technology in order to grow its market share in South Africa.

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