Mxit – once Africa’s largest social network – is dead. Here’s why…

At 22 billion messages a month, it was once the most used social network in Africa.

Now Mxit is no more.

The Money Show’s Bruce Whitfield interviewed Stuart Thomas, Senior Reporter at Memeburn.

Thomas discussed the demise of Mxit and the reasons for it.

Scroll down for quotes from the audio below.

Mxit had growing pains from the start.

Stuart Thomas, Senior Reporter at Memeburn

Mxit struggled with the transition from an edgy startup to something more corporate.

Stuart Thomas, Senior Reporter at Memeburn

As smartphones came along Mxit was stuck with its feature-phone user base.

Stuart Thomas, Senior Reporter at Memeburn

There was a lack of focus.

Stuart Thomas, Senior Reporter at Memeburn

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : Mxit – once Africa’s largest social network – is dead. Here’s why…


Recommended

by NEWSROOM AI
Read More
A compelling argument for using SA's pension funds to build infrastructure

A compelling argument for using SA's pension funds to build infrastructure

Bruce Whitfield interviews John Oliphant, former Principal Executive Officer at the Government Employees Pension Fund.

5 highlights from scathing Nugent report into self-imposed dysfunction at Sars

5 highlights from scathing Nugent report into self-imposed dysfunction at Sars

Taxpayer? You may want to check this out. Bruce Whitfield interviews Pieter du Toit, Assistant Editor of In-depth News at News24.

How flavour created the modern economy

How flavour created the modern economy

A look at how our desire for spice changed the world and how it continues to do so.

Dis-Chem gains market share, increases profits (to open a new store each month)

Dis-Chem gains market share, increases profits (to open a new store each month)

The Money Show’s Bruce Whitfield interviews Rui Morais, CFO at Dis-Chem Pharmacies.

'Sars eFiling is stable, at the moment'

'Sars eFiling is stable, at the moment'

Testimonies at the Sars Inquiry has many South African taxpayers panicked. Bruce Whitfield interviews Sars' Mark Kingon.

Meet Alan Knott-Craig (Jnr), the man aiming to spread FREE Wi-Fi across Africa

Meet Alan Knott-Craig (Jnr), the man aiming to spread FREE Wi-Fi across Africa

Former Mxit CEO Alan Knott-Craig (Jnr) on his life and his ambitious plans to get all of Africa connected for cheap (or free!).

Popular articles
Pieter du Toit on VBS, Malema's EFF and contradicting ethics

Pieter du Toit on VBS, Malema's EFF and contradicting ethics

Malema has accused the rogue unit of still being operational and Pravin Gordhan of working in the background against the EFF.

Zondi tells court that she had to 'look happy' in church out of fear for Omotoso

Zondi tells court that she had to 'look happy' in church out of fear for Omotoso

Cheryl Zondi is testifying against Pastor Timothy Omotoso who is accused of rape and human trafficking in his Durban church.

[WATCH] A golden buzzer for South African trio on talent show

[WATCH] A golden buzzer for South African trio on talent show

Khabazela shares some of the most popular tweets, posts, and videos on 'What's gone viral'.

'The EFF seems to be trying to find scapegoats'

'The EFF seems to be trying to find scapegoats'

Deputy Editor at Financial Mail, Sikhonathi Mantshantsha, seems to be finding excuses as to why its leaders are in trouble.

VBS gave Zuma R8.5m before any security was provided for loan - News 24 journo

VBS gave Zuma R8.5m before any security was provided for loan - News 24 journo

News 24 investigative journalist Kyle Cowan reports that Zuma was granted the loan despite the fact that he could not afford it.

Woman alleges pastor Omotoso began sexually abusing her at 14

Woman alleges pastor Omotoso began sexually abusing her at 14

Nigerian pastor Timothy Omotoso and his two co-accused face multiple charges, including human trafficking, racketeering and rape.

3 emergency numbers you should have on speed dial and how they work

3 emergency numbers you should have on speed dial and how they work

These are the emergency numbers you should have on your cellphone and this is what you must understand about how they work.