Mxit – once Africa’s largest social network – is dead. Here’s why…

At 22 billion messages a month, it was once the most used social network in Africa.

Now Mxit is no more.

The Money Show’s Bruce Whitfield interviewed Stuart Thomas, Senior Reporter at Memeburn.

Thomas discussed the demise of Mxit and the reasons for it.

Scroll down for quotes from the audio below.

Mxit had growing pains from the start.

Stuart Thomas, Senior Reporter at Memeburn

Mxit struggled with the transition from an edgy startup to something more corporate.

Stuart Thomas, Senior Reporter at Memeburn

As smartphones came along Mxit was stuck with its feature-phone user base.

Stuart Thomas, Senior Reporter at Memeburn

There was a lack of focus.

Stuart Thomas, Senior Reporter at Memeburn

Subscribe to our Business Wrap Newsletter

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Blind Spots: How they come about and how they affect your business

Blind Spots: How they come about and how they affect your business

As a small business owner, nobody expects you to be perfect. Because you cannot see them, blind spots could be a real nuisance.

Where to invest your overseas capital

Where to invest your overseas capital

With the political climate as volatile and rife, the US might not be the best country to keep your overseas capital.

Bitcoins: Only up from here, or just another wave?

Bitcoins: Only up from here, or just another wave?

Find out how the cryptic currency managed to gain so much momentum so relatively fast and kick yourself for missing out.

Great ideas, wrong time

Great ideas, wrong time

The iPhone, Ebay and Facebook, we all know these killer applications but what about their very similar predecessors that flopped.

Is the qualification real? Check out this ingenious, real-time verification tool

Is the qualification real? Check out this ingenious, real-time verification tool

The Money Show’s Bruce Whitfield interviews Logan Attorneys Consumer Law Specialist Stephen Logan.

Meet Alan Knott-Craig (Jnr), the man aiming to spread FREE Wi-Fi across Africa

Meet Alan Knott-Craig (Jnr), the man aiming to spread FREE Wi-Fi across Africa

Former Mxit CEO Alan Knott-Craig (Jnr) on his life and his ambitious plans to get all of Africa connected for cheap (or free!).

Popular articles
An expert guide on 'hotwifing' and 'cuckolding' in the bedroom

An expert guide on 'hotwifing' and 'cuckolding' in the bedroom

Clinical sexologist Dr Eve shares insights into sexual fetishes and how partners negotiate them in their bedroom and relationship.

[Watch] John Maytham shuts down victim shamer on air

[Watch] John Maytham shuts down victim shamer on air

A caller wanted to know what the alleged victim had done in order for Grace Mugabe to assault her.

WC Health Dept responds to Diphtheria outbreak

WC Health Dept responds to Diphtheria outbreak

Dr John Sonnenberg voiced his concern that communication in the Helderberg area following the outbreak could have happened sooner.

Cape officials to harvest 500 million litres of new water a day

Cape officials to harvest 500 million litres of new water a day

Mayor of Cape Town speaks to CapeTalk's Kieno Kammies about plans to provide more water amidst the ongoing drought.

Khoza sacking shows Zuma camp on warpath – analyst

Khoza sacking shows Zuma camp on warpath – analyst

Karima Brown says developments in Parliament over the past 24 hours shows the ANC caucus is imploding.

"I bumped into Anoj Singh and Eskom's Prish Govender at the Hyde Park Hotel"

"I bumped into Anoj Singh and Eskom's Prish Govender at the Hyde Park Hotel"

Sikhonathi Mantshantsha says surely as Anoj Singh is on suspension, he should not be talking to Eskom employees.

Journos walk out of Bathabile Dlamini's briefing after 2 hour wait

Journos walk out of Bathabile Dlamini's briefing after 2 hour wait

EWN's Gia Nicolaides says journalists walked out of the media briefing on social grants after waiting for hours for her to arrive.

Grace Mugabe used normal passport and can't enjoy diplomatic immunity

Grace Mugabe used normal passport and can't enjoy diplomatic immunity

Shadow Minister of International Relations says Mugabe's case should not be debated any further as she can't enjoy any privileges.