Mxit – once Africa’s largest social network – is dead. Here’s why…

At 22 billion messages a month, it was once the most used social network in Africa.

Now Mxit is no more.

The Money Show’s Bruce Whitfield interviewed Stuart Thomas, Senior Reporter at Memeburn.

Thomas discussed the demise of Mxit and the reasons for it.

Scroll down for quotes from the audio below.

Mxit had growing pains from the start.

Stuart Thomas, Senior Reporter at Memeburn

Mxit struggled with the transition from an edgy startup to something more corporate.

Stuart Thomas, Senior Reporter at Memeburn

As smartphones came along Mxit was stuck with its feature-phone user base.

Stuart Thomas, Senior Reporter at Memeburn

There was a lack of focus.

Stuart Thomas, Senior Reporter at Memeburn

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