Small Business Focus

How to successfully pitch to whomever, wherever (in less than 30 seconds)

(Also read "How to deliver a 30-second-elevator-pitch like a boss".)

An elevator pitch is a short and persuasive sales pitch or summary of a product, service, value proposition, etc.

The term “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time it takes to ride an elevator.

What makes for a killer 30-second-elevator-pitch?

The Money Show’s Bruce Whitfield interviewed Pavlo Phitidis, Director and CEO of the Aurik Business Incubator.

Phitidis listened to a few pitches and gave his suggestions.

Scroll down for quotes from the audio below.

You have no more than about 70 words for an effective elevator pitch.

Pavlo Phitids, Aurik Business Incubator

Keep it simple and neat. Don’t use jargon.

Pavlo Phitids, Aurik Business Incubator

Define the customer clearly.

Pavlo Phitids, Aurik Business Incubator

Clearly specify the problems you’re solving.

Pavlo Phitids, Aurik Business Incubator

Facts are important, but the human brain remembers a story much better.

Pavlo Phitids, Aurik Business Incubator

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This article first appeared on 702 : How to successfully pitch to whomever, wherever (in less than 30 seconds)


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