The key to a thriving family business is adapting to changing market conditions

Click here to register YOUR business for the CapeTalk Business Accelerator Campaign with Nedbank.

Christensen Tools has a long legacy of business success.

John Christensen says he was practically born into the company that his grandfather founded some 50 years ago.

The business supplies quality tools and toolkits to customers, primarily electronics technicians.

Their longevity in the market gives their customers peace of mind.

Christensen, a third generation member of the family business, says the company has shifted towards more repairs and maintenance for electronic items.

Listen to the full conversation from CapeTalk's Breakfast with Kieno Kammies:

Business growth specialist Pavlo Phitidis says successful family businesses can create platforms for extensive growth and challenge existing business markets.

It never stops; there's no such thing as 'success attained'. Businesses are not static; they're dynamic and ever demanding. That's where family businesses sometimes struggle.

Pavlo Phitidis, business growth specialist

Phitidis said when a family business moves forward through generations, the personal features of the business need to change in order to grow.

For Christensen Tools to take their business to the next level, Phitidis suggests that the business ensures their product is adopted by technicians at an early stage of their careers.

The Nedbank Business Accelerator with CapeTalk, celebrates entrepreneurs who build the businesses that South Africa needs.


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