The key to a thriving family business is adapting to changing market conditions

Click here to register YOUR business for the CapeTalk Business Accelerator Campaign with Nedbank.

Christensen Tools has a long legacy of business success.

John Christensen says he was practically born into the company that his grandfather founded some 50 years ago.

The business supplies quality tools and toolkits to customers, primarily electronics technicians.

Their longevity in the market gives their customers peace of mind.

Christensen, a third generation member of the family business, says the company has shifted towards more repairs and maintenance for electronic items.

Listen to the full conversation from CapeTalk's Breakfast with Kieno Kammies:

Business growth specialist Pavlo Phitidis says successful family businesses can create platforms for extensive growth and challenge existing business markets.

It never stops; there's no such thing as 'success attained'. Businesses are not static; they're dynamic and ever demanding. That's where family businesses sometimes struggle.

Pavlo Phitidis, business growth specialist

Phitidis said when a family business moves forward through generations, the personal features of the business need to change in order to grow.

For Christensen Tools to take their business to the next level, Phitidis suggests that the business ensures their product is adopted by technicians at an early stage of their careers.

The Nedbank Business Accelerator with CapeTalk, celebrates entrepreneurs who build the businesses that South Africa needs.


Recommended

by NEWSROOM AI
Read More
How businesses that use technology to tackle SA's social issues tap into riches

How businesses that use technology to tackle SA's social issues tap into riches

Business Accelerator finalist IT School Innovation uses technology to make education interactive, easily accessible and effective.

Create a business that directly affects people's lives and always thrive

Create a business that directly affects people's lives and always thrive

Make people's daily lives your business and you will always succeed. Southern Waters is proof of this fact.

Technology has become an integral part of parenting

Technology has become an integral part of parenting

Snuza produces and sells baby monitoring products that puts new parents at ease. They are CapeTalk Business Accelerator finalists.

Solve the problems of big firms and watch your small business grow. Here's how

Solve the problems of big firms and watch your small business grow. Here's how

Business Accelerator finalist Le Roux Consulting offers solutions to construction projects by supporting large contractors.

Invest in modern tech and grow! Here's how...

Invest in modern tech and grow! Here's how...

Business Accelerator participant Second Skins makes clothes for themselves and other brands. Embrace tech, advises Pavlo Phitidis.

How your business (whether new or established) can learn to innovate and grow

How your business (whether new or established) can learn to innovate and grow

Abagold Ltd is a successful Business Accelerator finalist that can benefit from a more innovative approach to their product range.

Popular articles
Dr Eve busts myths about the female orgasm that could change your sex life

Dr Eve busts myths about the female orgasm that could change your sex life

As many as 1 in 3 women have trouble reaching orgasm when having sexual play, clinical sexologist Dr Eve explains.

The Man of the Mountain: Why I'm climbing Table Mountain every day for a year

The Man of the Mountain: Why I'm climbing Table Mountain every day for a year

After being retrenched last year Andrew Patterson decided he wanted to do something more fulfilling with his time.

If you go down to the Spar today...join SA's biggest pajama party!

If you go down to the Spar today...join SA's biggest pajama party!

Spar customers are being encouraged to head out for the weekly shop in their PJs today and you get a free coffee in return!

'Impossible to think violent protests in CPT are anything other than political'

'Impossible to think violent protests in CPT are anything other than political'

Just this week WC Human Settlements MEC Bonginkosi Madikizela said he believed the protests were being 'orchestrated'.

How much you need to retire ‘comfortably’ (and the best ‘investment’ ever)

How much you need to retire ‘comfortably’ (and the best ‘investment’ ever)

For your assets to generate an income that lasts as long as you do; here’s what you’ll need to amass (and tips for getting there)…

'Sexting is a great way to keep spice in long distance relationships'

'Sexting is a great way to keep spice in long distance relationships'

With the help of technology and a good imagination, sex in a long distance relationship doesn't have to be out of reach.