But does it work?

Do ads targeting young South Africans hit the spot?

Some commentators dismiss young South Africans as fickle and brand-agnostic.

Even so, the financial influence they wield is enormous.

What are the dos and don’ts of pitching brands at the youth of South Africa?

What works, and what doesn’t?

The Money Show’s Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice.

Scroll down for quotes from the audio below.

Any marketer who dismisses Millennials as brand-agnostic misses a trick.

Andy Rice (branding and advertising expert )

Millennials spend about R120 billion each year.

Andy Rice (branding and advertising expert )

Many young people still live in their parents’ home and have great influence on their buying decisions.

Andy Rice (branding and advertising expert )

Advertisers must treat young people with respect.

Andy Rice (branding and advertising expert )

Young people reject brands that try too hard to be cool.

Andy Rice (branding and advertising expert )

FNB, Spur, Steers, Sissy Boy, Adidas and Nike are some of the brands that younger generations go for.

Andy Rice (branding and advertising expert )

Advertisers must be on the digital platforms.

Andy Rice (branding and advertising expert )

Mobile is growing.

Andy Rice (branding and advertising expert )

Print media is surprisingly effective.

Andy Rice (branding and advertising expert )

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : Do ads targeting young South Africans hit the spot?


CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Do we really need ad agencies?  Or does “do-it-yourself” work just fine?

Do we really need ad agencies? Or does “do-it-yourself” work just fine?

Many retailers are going it alone. Ad expert Andy Rice on whether 'do-it-yourself' advertising works.

Does it work to use babies in advertisements?

Does it work to use babies in advertisements?

Branding and Advertising Expert Andy Rice discusses the use of babies in advertisements and whether or not it works.

Does it work when companies claim “green” credentials in their ads?

Does it work when companies claim “green” credentials in their ads?

The Money Show’s Bruce Whitfield interviews Branding and Advertising Expert Andy Rice.

Do torture test demo advertisements (e.g. Trellidor wrecking ball) work?

Do torture test demo advertisements (e.g. Trellidor wrecking ball) work?

The Money Show’s Bruce Whitfield interviewed branding and advertising expert Andy Rice about "torture test" demo ads.

Does “before and after” as an advertising technique work?

Does “before and after” as an advertising technique work?

Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice about “before and after” as an advertising technique.

Can hidden messages in advertising cause you to shop ‘till you drop?

Can hidden messages in advertising cause you to shop ‘till you drop?

“Drink Coke!” flashes for a fraction of a second. You’re getting thirsty; is it the subliminal advertising working its magic?

Watch these funny advertisements. Do they work?

Watch these funny advertisements. Do they work?

Advertising expert Andy Rice analyses a few funny advertisements and discusses the effectiveness thereof.

Music is worth a thousand words, but does it work in advertising?

Music is worth a thousand words, but does it work in advertising?

Music makes advertisements more entertaining and memorable (who doesn't have jingles stuck in their head?). But does it work?

Yes, we can!  Fight back! Do these political campaigns work?

Yes, we can! Fight back! Do these political campaigns work?

Hillary for US president! Andy Rice talks about political campaigns; which ones worked and those that failed.

Company CEOs increasingly feature in advertisements, but does it work?

Company CEOs increasingly feature in advertisements, but does it work?

Does it enhance a company's reputation to feature its CEO in its advertisements? We interview Branding expert Andy Rice.

Popular articles
'This puts pressure on Jacob Zuma to vacate office earlier'

'This puts pressure on Jacob Zuma to vacate office earlier'

The Money Show’s Bruce Whitfield interviews Daniel Silke, Political Economy Analyst at Political Futures Consultancy.

Judge Mlambo: Zuma's application amounts to abuse of judicial process

Judge Mlambo: Zuma's application amounts to abuse of judicial process

EWN Barry Bateman explains the High Court proceeding on President Zuma's application to set aside parts of Madonsela's report.

It's chicken for Joburgers and Durbanites, but what do Capetonians feast on?

It's chicken for Joburgers and Durbanites, but what do Capetonians feast on?

Stephen Grootes spoke to founder and CEO of OrderIn to find out more about South African's eating habits.

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Watch the Guptas pack their bags and run in Nando's inspiring new advertisement.

PSG Chair Jannie Mouton opens up (kind of) about Steinhoff

PSG Chair Jannie Mouton opens up (kind of) about Steinhoff

In 2012 Steinhoff acquired 20% of wealth manager PSG, reportedly infuriating Mouton. Bruce Whitfield interviews him.

[LISTEN] Caller challenges Eusebius on land disposition

[LISTEN] Caller challenges Eusebius on land disposition

‘I need you to provide me with an answer' - John from Edenvale, Gauteng