Nedbank Business Accelerator with CapeTalk

Why it's the 'fit' of your product - not the size of your company - that counts

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Swim dresses, swim suits, bikinis, one pieces, tankinis and two pieces - Sun Things is only company in South Africa that offers swimwear on such a large scale.

Sun Things designs high quality women's swimwear sold throughout major retail chain stores such as Woolworths, Foschini, Donna Claire and Clothing City.

Founder Jacki van Heerden says the company caters for various body types and bust sizes, offering garments up to G-cup sizes. They cater for everyone, from pregnant women to breast cancer survivors who've undergone a mastectomy.

Established in 1988, all garments are made locally and the company sells to boutiques and independents in South Africa, Namibia and Botswana.

Listen to the full conversation from CapeTalk's Breakfast with Kieno Kammies:

Sun Things have sold over half a million units and supply 80 different retailers in South Africa.

Business growth specialist Pavlo Phitidis said the company should capitalise on the indigenous African physique and service swimwear for African clientele to create new trends.

When you talk about next level growth, it's important to work with the trend. 78% of our population is African, with the biggest growth area in the middle class. Most products are designed for European body shapes.

Pavlo Phitidis, business growth specialist

This way, Phitidis says, Sun Things can compete on a global scale and attract international markets to their brand.

The Nedbank Business Accelerator with CapeTalk celebrates entrepreneurs who build the businesses that South Africa needs.

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