But does it work?

Does PR (sometimes derogatorily referred to as 'spin doctoring') work?

PR (Public Relations) has become one of those catch-all terms that hides a multitude of sins, and one or two bits of brilliance as well.

From balloons and unintelligible releases at one end of the spectrum to cerebral investor relations strategies at the other… Does Public Relations work?

The Money Show’s Bruce Whitfield interviewed branding and advertising expert Andy Rice for his weekly “But Does It Work?” advertising feature.

Scroll down for quotes from the audio below.

Public relations is the attempt to create a positive image without appearing to do so.

Andy Rice (branding and advertising expert )

Editorial space is worth three times as much as paid-for advertising.

Andy Rice (branding and advertising expert)

PR is a victim of its own inability to live up to its discipline.

Andy Rice (branding and advertising expert)

When PR is done well, you’re not even aware of it.

Andy Rice (branding and advertising expert)

PR, when done properly, is an integrated part of a communications campaign.

Andy Rice (branding and advertising expert)

PR is the art of casting artificial peals before genuine swine.

Anonymous

Some are born great, some achieve greatness while others hire a public relations company.

Anonymous

PR works if you’re authentic and transparent. You must be fast and creative. Hire a PR agency with a proven track record.

Andy Rice (branding and advertising expert)

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : Does PR (sometimes derogatorily referred to as 'spin doctoring') work?


Recommended

by NEWSROOM AI

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Does the perception of “Brand South Africa” matter?

Does the perception of “Brand South Africa” matter?

Do country brands matter? And, if so, how can we improve ours? We interviewed ad expert Andy Rice.

Does shocking or controversial advertising work?

Does shocking or controversial advertising work?

Advertisers sometimes deliberately startle or offend their audience. But does it work?

Does it work to focus on a brand’s heritage (e.g. Castle Lager’s age) in ads?

Does it work to focus on a brand’s heritage (e.g. Castle Lager’s age) in ads?

Heritage can be a double edged sword. How do you promote it without undermining modernity? We interviewed an ad expert Andy Rice.

Just do it! I'm lovin' it! Always Coca-Cola! Do slogans in advertising work?

Just do it! I'm lovin' it! Always Coca-Cola! Do slogans in advertising work?

Advertising slogans are short, often memorable phrases used in advertising campaigns. Ad expert Andy Rice on whether they work…

It's creative, sure, but does it work? Andy Rice reports back from Cannes Lions

It's creative, sure, but does it work? Andy Rice reports back from Cannes Lions

Ad expert Andy Rice is back from Cannes Lions, the world’s biggest advertising festival. He discusses creative effectiveness.

Can hidden messages in advertising cause you to shop ‘till you drop?

Can hidden messages in advertising cause you to shop ‘till you drop?

“Drink Coke!” flashes for a fraction of a second. You’re getting thirsty; is it the subliminal advertising working its magic?

Can brands afford to pull Fifa sponsorships? Or do they work too well?

Can brands afford to pull Fifa sponsorships? Or do they work too well?

Major brands are, in the light of the Fifa scandal, threatening to pull their sponsorships. We interviewed ad expert Andy Rice.

Watch these funny advertisements. Do they work?

Watch these funny advertisements. Do they work?

Advertising expert Andy Rice analyses a few funny advertisements and discusses the effectiveness thereof.

Does product placement in movies work? And is it ethical?

Does product placement in movies work? And is it ethical?

Branding and Advertising Expert Andy Rice discusses product placement and whether or not it’s a good (and ethical) idea.

Company CEOs increasingly feature in advertisements, but does it work?

Company CEOs increasingly feature in advertisements, but does it work?

Does it enhance a company's reputation to feature its CEO in its advertisements? We interview Branding expert Andy Rice.

Popular articles
Can you 'affair-proof' your marriage?

Can you 'affair-proof' your marriage?

Sexologist Nikki Goldstein says there are steps you can take to cut the risk of infidelity in your relationship.

Stadium riot: 'It's just inexplicable and unacceptable by all means'

Stadium riot: 'It's just inexplicable and unacceptable by all means'

Minister of Sports and Recreation condemns this weekend's violence by Kaiser Chiefs fans.

'He raped me every day for a year when I was 8 years old'

'He raped me every day for a year when I was 8 years old'

A woman has penned her triumphant story of survival after being sexually abused by an uncle as a child.

Euphonik (one of South Africa's top DJs) opens up about money

Euphonik (one of South Africa's top DJs) opens up about money

Bruce Whitfield talks to Euphonik (aka Themba Nkosi) about his attitude to money (hopes and fears, successes and failures, etc.)

This is how much you should be paying your domestic worker

This is how much you should be paying your domestic worker

Stephen Rathai, director of employment standards at the Department of Labour talks on the new national minimum wage.

Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Bruce Whitfield interviews La Grange about her and Madiba's attitude to money (hopes and fears, successes and failures, etc.)

Mugg & Bean agrees to pay medical bill of customer

Mugg & Bean agrees to pay medical bill of customer

Mugg & Bean has agreed to pay for customers medical bills after a month of being in pain and pestering the chain to pay the bill.