The Ad Feature with Jonathan Cherry

How Starbucks 'stole' Christmas with their red coffee cup controversy

Since 1997, every year around Christmas season iconic brand Starbucks would swop out their standard cups and reveal a themed range of red cups with traditional Christmas decorations.

But this year the popular coffee retailer decided to do away with religious and cultural symbolism, stirring up some controversy as a result.

Advertising expert Johnathan Cherry said the uproar which has followed shows the danger that big brands face when trying to market the festive season and aligning themselves with Christmas.

Brands, unfortunately don't want to stand for anything. If you want to be something to everyone, you end up being nothing to anyone.

Johnathan Cherry, advertising expert

Listen to the full conversation from CapeTalk's Breakfast with Kieno Kammies:

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