The Ad Feature with Jonathan Cherry

How Starbucks 'stole' Christmas with their red coffee cup controversy

Since 1997, every year around Christmas season iconic brand Starbucks would swop out their standard cups and reveal a themed range of red cups with traditional Christmas decorations.

But this year the popular coffee retailer decided to do away with religious and cultural symbolism, stirring up some controversy as a result.

Advertising expert Johnathan Cherry said the uproar which has followed shows the danger that big brands face when trying to market the festive season and aligning themselves with Christmas.

Brands, unfortunately don't want to stand for anything. If you want to be something to everyone, you end up being nothing to anyone.

Johnathan Cherry, advertising expert

Listen to the full conversation from CapeTalk's Breakfast with Kieno Kammies:

Pick of the week: The new ad from British retailer John Lewis


Recommended

by THE NEWSROOM
Read More
Brands not using social media in 2016 are lagging behind

Brands not using social media in 2016 are lagging behind

Jonathan Cherry looks at the use of social media as a tool between customers and brands.

David Bowie made a masterpiece of everything he touched...even these commercials

David Bowie made a masterpiece of everything he touched...even these commercials

Aside from his creative genius in the music and film arena, the late David Bowie also appeared in a number of television commercials.

Starbucks, Burger King, Walmart… It’s only the beginning

Starbucks, Burger King, Walmart… It’s only the beginning

A surge into our market by massive, multi-national brands are challenging SA retailers who must face up to the consequences.

So much anticipation for Starbucks in spite of lack of marketing

So much anticipation for Starbucks in spite of lack of marketing

South Africans have reacted excitedly to the announcement that Starbucks will start opening stores in SA from 2016. Why the hype?

Starbucks Coffee to hit SA shores in 2016

Starbucks Coffee to hit SA shores in 2016

The Starbucks Coffee Company has announced that its stores will open doors in South Africa in 2016.

Cape Town's Truth Coffee Roasting dubbed best coffee shop in the world

Cape Town's Truth Coffee Roasting dubbed best coffee shop in the world

The Telegraph has named Truth Coffee Roasting in Cape Town as the best coffee shop in the world and we spoke to the founder.

Popular articles
[LISTEN] DA objects to Gigaba delivering #Budget2018 speech after court order

[LISTEN] DA objects to Gigaba delivering #Budget2018 speech after court order

Members of Parliament object to Finance Minister Malusi Gigaba delivering budget 2018.

Saps: Attackers spared 5 female cops in Ngcobo police shooting

Saps: Attackers spared 5 female cops in Ngcobo police shooting

E Cape Saps says they are investigating the murder of five police officers and one retired soldier at Ngcobo Police Station.

Missing Cape Town couple's vehicle found north of Durban

Missing Cape Town couple's vehicle found north of Durban

Hawks spokesperson says the couple has not yet been located and their names will not be released as yet.