Ad Feature

When a great ad concept is a one off... and should stay that way!

With the festive season rapidly approaching Andy awards a hero to Owen Kessel Leo Burnett for their Salvation Army hopscotch interactive fundraising campaign (spotted in Parkhurst and Maboneng... but hopefully to be seen in many other suburban hotspots!) Then, after admitting to KFC new TVC having a great soundtrack and containing some clever lingo, she zeros the Streetwise 3 offering because the ad premise (that it is too good to share) is nothing new.

The convenience food category is also on Jacob's radar. He awards zero status to Wimpy's latest TVC released around the recent 2015 Rugby World Cup. He maintains that while the "Impi" soundtrack was a great idea originally, it has now been worked one too many times.

For a number of years Andy has been involved in rhino anti-poaching initiatives. In commemoration of International Rhino Poaching Awareness Day he shares with us the support a local motor marque is giving to black rhino conservation in Kwazulu-Natal.


This article first appeared on 702 : When a great ad concept is a one off... and should stay that way!


Recommended

by NEWSROOM AI
Read More
Nando’s owns the internet! VW tests diesel fumes on humans and monkeys...

Nando’s owns the internet! VW tests diesel fumes on humans and monkeys...

NATIVE VML's Ben Wagner gives Nando’s #MarkFishChallenge tweet a “hero” rating, but slams VW for yet another, huge PR blunder.

Blitzboks will shake this off quicker than you can say ‘fraud’ - Bruce Whitfield

Blitzboks will shake this off quicker than you can say ‘fraud’ - Bruce Whitfield

The Money Show’s Bruce Whitfield asks ad expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

10 best South African ads of 2017

10 best South African ads of 2017

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Watch the Guptas pack their bags and run in Nando's inspiring new advertisement.

Jack Daniel's has the best Christmas advert ever

Jack Daniel's has the best Christmas advert ever

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Tesla proves that Elon Musk is a marketing mastermind

Tesla proves that Elon Musk is a marketing mastermind

Tesla loses breath-taking amounts of money every nanosecond, yet the brand is gold. Bruce Whitfield interviews ad guru Andy Rice.

Popular articles
[LISTEN] Cape Town businesswoman targeted in fake invoice scam

[LISTEN] Cape Town businesswoman targeted in fake invoice scam

Jacqui Kaminer says banking officials were unable to investigate the matter further because police failed to open a case for her.

Stealthing: a form of rape, says Dr Tlaleng

Stealthing: a form of rape, says Dr Tlaleng

'Stealthing' is the act of discreetly removing the condom without the knowledge or consent of the other party during sex.

Two young boys go the extra mile to get a sick dog to a vet with just R7

Two young boys go the extra mile to get a sick dog to a vet with just R7

Peter and Jerry gave up their last R7 to get a sick community dog (Lady) to an Animal Welfare shelter for medical attention.

Derelict buildings in Parow earmarked for social housing

Derelict buildings in Parow earmarked for social housing

The affordable rental units will be made available for families with a monthly household income of up to R15 000.

'Almost alcoholics' - the blurred lines between social drinking and alcoholism

'Almost alcoholics' - the blurred lines between social drinking and alcoholism

Sobriety advocate Janet Gourand explains the differences between the social drinker and an almost alcoholic.