The public relations industry feels misrepresented.
Scroll down for quotes from the audio below.
People see PR in terms of media liaison only. But there is a whole range of other things the public relations industry does.— Ingrid Lotze
It’s not about the “Advertising Value Equivalency”. It’s about how PR is contributing to the business.— Ingrid Lotze
Advertising Value Equivalency” is still being used by the PR industry.— Andy Rice (branding and advertising expert )
This article first appeared on 702 : Why South Africa’s public relations industry feels misrepresented