But does it work?

Why South Africa’s public relations industry feels misrepresented

The public relations industry feels misrepresented.

The Money Show’s Bruce Whitfield interviewed branding and advertising expert Andy Rice and Ingrid Lotze, President Elect of the Public Relations Institute of Southern Africa (PRISA).

Scroll down for quotes from the audio below.

Also read "Does PR (sometimes derogatorily referred to as 'spin doctoring') work?"

People see PR in terms of media liaison only. But there is a whole range of other things the public relations industry does.

Ingrid Lotze

It’s not about the “Advertising Value Equivalency”. It’s about how PR is contributing to the business.

Ingrid Lotze

Advertising Value Equivalency” is still being used by the PR industry.

Andy Rice (branding and advertising expert )

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : Why South Africa’s public relations industry feels misrepresented


Recommended

by NEWSROOM AI

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
MTN, Vodacom spend gazillions to convince us they’re awesome. Are you convinced?

MTN, Vodacom spend gazillions to convince us they’re awesome. Are you convinced?

Ad expert Andy Rice slams what he calls “MTN and Vodacom’s childish fight as to which one has the better network”.

Budweiser is America. But once every 4 years it's 'The World'

Budweiser is America. But once every 4 years it's 'The World'

But does it work? Would you drink it? The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.

‘Mercedes X-class bakkie advert… it’s not good’

‘Mercedes X-class bakkie advert… it’s not good’

The Money Show’s Bruce Whitfield interviews ad expert Andy Rice, who gives the Merc advertisement a “zero”.

New Kia Stinger ad is awesome (just like Korean cars in general)

New Kia Stinger ad is awesome (just like Korean cars in general)

What is the future of driving? Perhaps it’s actually driving! A Kia! Bruce Whitfield interviews advertising expert Andy Rice.

Telkom advert last Sunday: ‘It’s Mother’s Day’. Except, it wasn’t!

Telkom advert last Sunday: ‘It’s Mother’s Day’. Except, it wasn’t!

Ad expert Andy Rice gives Telkom and Sunday Times a “zero” for an ad last Sunday telling us its Mother's Day.

Does PR (sometimes derogatorily referred to as 'spin doctoring') work?

Does PR (sometimes derogatorily referred to as 'spin doctoring') work?

Does Public Relations work? Do you find it believable? Bruce Whitfield interviews branding and advertising expert Andy Rice.

Popular articles
Why are African teams under performing in the 2018 World Cup?

Why are African teams under performing in the 2018 World Cup?

With only five teams in the World Cup, Africa's performance hasn't exactly been memorable, so what could be the problem?

[Listen] Local hero saves family from fire

[Listen] Local hero saves family from fire

A CapeTalk listener shares the story of a young man who saved a family of five from a burning house.

Woman exposed for calling fellow aircraft passengers the K-word

Woman exposed for calling fellow aircraft passengers the K-word

Reverend Solomuzi Mabuza says he is considering laying charges against the woman for calling him a ka***r.

What business is Nomgcobo Jiba doing at NPA offices?

What business is Nomgcobo Jiba doing at NPA offices?

Freedom Under Law is demanding an explanation from the NPA after Jiba was spotted at their offices, defying a court order.

Hate plastic? Grocer Nude Foods doesn’t have any of it! It’s also cheaper…

Hate plastic? Grocer Nude Foods doesn’t have any of it! It’s also cheaper…

The concept is not new, or a hipster fad. The Money Show’s Bruce Whitfield interviews Nude Foods founder Paul Rubin.

Why Ethiopian Airlines (not SAA) is Africa's biggest and best airline

Why Ethiopian Airlines (not SAA) is Africa's biggest and best airline

State-owned (but not managed) Ethiopian Airlines is profitable. Bruce Whitfield interviews Africa correspondent Lee Kasumba.

Willemse will take Supersport to Equality Court over walk-out findings

Willemse will take Supersport to Equality Court over walk-out findings

On Tuesday, SuperSport released the findings of an investigation by Advocate Vincent Maleka.

You aren't legally entitled to an annual increase (and why your contract is key)

You aren't legally entitled to an annual increase (and why your contract is key)

Employment law litigator Joe Mothibi explains that an annual increase is not a given unless stated otherwise in the job contract.

Callers ask what will happen to Ashwin Willemse after MultiChoice findings

Callers ask what will happen to Ashwin Willemse after MultiChoice findings

On Tuesday SuperSport and Multichoice's said there was no evidence of racism following an investigation into the incident in May.

LISTEN: What's AfriForum's private prosecution attempt against Jiba about?

LISTEN: What's AfriForum's private prosecution attempt against Jiba about?

AfriForum's Kallie Kriel says Jiba abused her position to fabricate a case against former KZN Hawks head General Johan Booysen.