But does it work?

Why South Africa’s public relations industry feels misrepresented

The public relations industry feels misrepresented.

The Money Show’s Bruce Whitfield interviewed branding and advertising expert Andy Rice and Ingrid Lotze, President Elect of the Public Relations Institute of Southern Africa (PRISA).

Scroll down for quotes from the audio below.

Also read "Does PR (sometimes derogatorily referred to as 'spin doctoring') work?"

People see PR in terms of media liaison only. But there is a whole range of other things the public relations industry does.

Ingrid Lotze

It’s not about the “Advertising Value Equivalency”. It’s about how PR is contributing to the business.

Ingrid Lotze

Advertising Value Equivalency” is still being used by the PR industry.

Andy Rice (branding and advertising expert )

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : Why South Africa’s public relations industry feels misrepresented


Recommended

by NEWSROOM AI
Read More
Nike hits again with Caster Semenya (Kaepernick boosts online sales by 31%)

Nike hits again with Caster Semenya (Kaepernick boosts online sales by 31%)

Nike took a risk. Now it’s laughing all the way to bank. The Money Show's Bruce Whitfield interviews advertising expert Andy Rice.

Nando’s burns 'African-nasti' Absa with hilariously cheeky new advertisement

Nando’s burns 'African-nasti' Absa with hilariously cheeky new advertisement

Branding and advertising expert Andy Rice loves Nando’s burn of Absa in its funny and more than a little mischievous new ad.

Loerie winning Apartheid Museum ad comparing Trump and Verwoerd is 'fake news'

Loerie winning Apartheid Museum ad comparing Trump and Verwoerd is 'fake news'

Bruce Whitfield interviews TomorrowToday futurist Graeme Codrington and branding and advertising expert Andy Rice.

Donald Trump sounds just like H.F. Verwoerd in award-winning Apartheid Museum ad

Donald Trump sounds just like H.F. Verwoerd in award-winning Apartheid Museum ad

This Loerie Award-winning advert for the Apartheid Museum will make your blood boil.

Bob Martin’s new adverts celebrate how good pets are for humans

Bob Martin’s new adverts celebrate how good pets are for humans

Bruce Whitfield asks branding and advertising expert Andy Rice to critique the week’s advertising “heroes” and “zeroes”.

Does PR (sometimes derogatorily referred to as 'spin doctoring') work?

Does PR (sometimes derogatorily referred to as 'spin doctoring') work?

Does Public Relations work? Do you find it believable? Bruce Whitfield interviews branding and advertising expert Andy Rice.

Popular articles
SA braces for horrific fuel price increases as oil hits 4-year high

SA braces for horrific fuel price increases as oil hits 4-year high

It's monstrous! The Money Show’s Bruce Whitfield interviews the Automobile Association of South Africa's Layton Beard.

Dros rape: 'He was sitting near the kid's play area...he had his eye on her'

Dros rape: 'He was sitting near the kid's play area...he had his eye on her'

The man allegedly attacked the six-year-old inside a toilet cubicle at a Dros franchise in Pretoria on Saturday.

New visa rules a relief for our economy and for jobs, says WC MEC

New visa rules a relief for our economy and for jobs, says WC MEC

The Western Cape government and SA Tourism have welcomed the amendments to South Africa's visa regulations.

'She says I'm just waiting for this c**lie to move so I can take the photo'

'She says I'm just waiting for this c**lie to move so I can take the photo'

A caller on the Eusebius McKaiser Show, Zeenat says she was called a derogatory word for Indian on Heritage Day.