But does it work?

Why South Africa’s public relations industry feels misrepresented

The public relations industry feels misrepresented.

The Money Show’s Bruce Whitfield interviewed branding and advertising expert Andy Rice and Ingrid Lotze, President Elect of the Public Relations Institute of Southern Africa (PRISA).

Scroll down for quotes from the audio below.

Also read "Does PR (sometimes derogatorily referred to as 'spin doctoring') work?"

People see PR in terms of media liaison only. But there is a whole range of other things the public relations industry does.

Ingrid Lotze

It’s not about the “Advertising Value Equivalency”. It’s about how PR is contributing to the business.

Ingrid Lotze

Advertising Value Equivalency” is still being used by the PR industry.

Andy Rice (branding and advertising expert )

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