The Ad Feature with Jonathan Cherry

Volvo's marketing strategy is getting results

The Volvo Ocean Race has been around for a very long time - and was formerly known as the Whitbread Around the World Yacht Race.

They are currently in Cape Town and there is a Race Village which is open for the public to visit, with an impressive stand run by Volvo with interactive displays.

Jonathan Cherry says that a number of ad campaigns by Volvo, such as the ad for Volvo trucks featuring Jean Claude van Damme, have helped them increase their market share.

Take a listen:

Pick of the week:

This ad was spotted by Jonathan Cherry over the weekend in Die Burger

Read More
Brands not using social media in 2016 are lagging behind

Brands not using social media in 2016 are lagging behind

Jonathan Cherry looks at the use of social media as a tool between customers and brands.

David Bowie made a masterpiece of everything he touched...even these commercials

David Bowie made a masterpiece of everything he touched...even these commercials

Aside from his creative genius in the music and film arena, the late David Bowie also appeared in a number of television commercials.

How brands that make their product features entertaining always hit the mark

How brands that make their product features entertaining always hit the mark

Advertising expert Jonathan Cherry, says that brands must make their product features entertaining, in order to win over loyalty.

Gone are the days of CSI budgets. Big brands must better invest in social causes

Gone are the days of CSI budgets. Big brands must better invest in social causes

Advertising expert Jonathan Cherry explores why major brands must make sure they are invested in social interests.

How Starbucks 'stole' Christmas with their red coffee cup controversy

How Starbucks 'stole' Christmas with their red coffee cup controversy

Advertising expert Johnathan Cherry looks at the new seasonal coffee cup that has many religious Starbucks lovers seeing red.

Five marketing lessons to be learnt from the VW test-rigging scandal

Five marketing lessons to be learnt from the VW test-rigging scandal

Ad expert Jonathan Cherry takes a look at the marketing and branding lessons to learn from the Volkswagen test-rigging saga.

Popular articles
Discovery CEO (and founder) Adrian Gore bares his soul about money

Discovery CEO (and founder) Adrian Gore bares his soul about money

The Money Show’s Bruce Whitfield interviews Gore about his attitude to money (hopes and fears, successes and failures, etc.).

Ocean Basket gives franchise owner the chop after assault video

Ocean Basket gives franchise owner the chop after assault video

The man was immediately divested of his shares and is no longer part of the group, explains Ocean Basket CEO Grace Harding.

LISTEN: A 'smaller nyana' mash-up of Bathabile Dlamini's most outrageous quotes

LISTEN: A 'smaller nyana' mash-up of Bathabile Dlamini's most outrageous quotes

ANC Women's League president Bathabile Dlamini is no stranger to controversy and has made many head-scratching comments before.

WATCH: Cape schoolkids 'starstruck' after Trevor Noah,  Charlize Theron drop by

WATCH: Cape schoolkids 'starstruck' after Trevor Noah, Charlize Theron drop by

Oaklands High principal Reza Patel says it was an extremely exciting experience for both the learners and staff. We can imagine!

CoCT explains new electricity tariffs

CoCT explains new electricity tariffs

Following residents concerns over new electricity tariffs and properties being re-evaluated, Johan van der Merwe provides clarity.