The Ad Feature with Jonathan Cherry

Volvo's marketing strategy is getting results

The Volvo Ocean Race has been around for a very long time - and was formerly known as the Whitbread Around the World Yacht Race.

They are currently in Cape Town and there is a Race Village which is open for the public to visit, with an impressive stand run by Volvo with interactive displays.

Jonathan Cherry says that a number of ad campaigns by Volvo, such as the ad for Volvo trucks featuring Jean Claude van Damme, have helped them increase their market share.

Take a listen:

Pick of the week:

This ad was spotted by Jonathan Cherry over the weekend in Die Burger

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