The Volvo Ocean Race has been around for a very long time - and was formerly known as the Whitbread Around the World Yacht Race.
They are currently in Cape Town and there is a Race Village which is open for the public to visit, with an impressive stand run by Volvo with interactive displays.
Jonathan Cherry says that a number of ad campaigns by Volvo, such as the ad for Volvo trucks featuring Jean Claude van Damme, have helped them increase their market share.
Take a listen:
Pick of the week:
This ad was spotted by Jonathan Cherry over the weekend in Die Burger