Women (and men who think like them) will rule the future

(Click here for more from Bruce Whitfield's The Money Show.)

MD of Gateways Business Consultants Ian Mann reviews John Gerzema and Michael D’Antonio’s "The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future", a book that is taking the world by storm...

“It’s a very motivating book to read,” says Mann. “There’s a lot of abuse and unhappiness in the world. Society is getting more humane, so people want this state of affairs to change.”

Gerzema and D’Antonia are world-renowned researchers that wanted hard facts about perceptions of masculinity and femininity. They interviewed 64 000 people in 13 highly developed countries (representing 65 percent of the world’s GDP). They presented subjects with 125 behavioral traits and asked them to identify whether these qualities are masculine, feminine or neither.

We want a ‘kinder’ society with ‘gentler’ leaders

“What they found,” says Mann, “was that people wanted leaders who displayed characters that were humble, candid, patient, empathetic, trustworthy and open – all of which are associated with the feminine.”

More than two-thirds of female and male respondents said they believe the world would be a better place if men thought more like women. In Japan, 79 percent of men believed that everything would improve if men thought like women!

According to the research, our dog-eat-dog world is on the way out. Or, at least, we want it to be on its way out. In the 21st century we seem to aspire to being more inclusive, concerned and nurturing.

The book mentions real-world examples of how a more stereotypically female approach has achieved success, even when it comes to policing in some of the most violent societies on Earth.

Women are better traders than men

In a 2008 study the Hedge Fund Research Organisation found that funds under female management significantly outperformed those managed by men for nine straight years.

Crédit Suisse did a study in 2012 in which they tracked the shares of large corporations worth more than US$10-billion. Shares of firms with female board members outperformed those of male-only firms by 26 percent.

“It’s not too unexpected that NGOs run by women, or men who think like women, would outperform, but the book is riddled with examples of female-led, profit-driven companies who leave behind those that are led by men only,” says Mann.

“We are entering an era with a ‘nicer’ society and a ‘nicer’ form of business and capitalism.”

The stats don’t lie – the world is changing

Time and again, varying surveys point to a growing desire amongst people for business to be “softer” and the stats indicate that companies are starting to appreciate this need. More “conscious” views of the world are gaining traction. More and more people believe in “fairness for all”, whether you’re a supplier, a customer or a shareholder.

“More than 83 percent of Millennials interviewed for this book said they would rather be respected than wealthy,” says Mann. “Ninety-one percent of parents said they would rather their children be happy than rich. This is a vastly different outlook to the one we had in the 20th Century!

“Everyone in a leadership position should read this! You’re stuck in the 20th century if you believe that being tough and aggressive will lead to success.”

Listen to the Soundcloud clip for more detail.

Subscribe to our Business Wrap Newsletter

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
McKinsey ‘apology’ is full of platitudes – Corruption Watch

McKinsey ‘apology’ is full of platitudes – Corruption Watch

The Money Show’s Bruce Whitfield interviews Corruption Watch Executive Director David Lewis.

30 million SA ID numbers/sensitive info exposed in largest data breach ever

30 million SA ID numbers/sensitive info exposed in largest data breach ever

In other words; you’re probably a victim. The Money Show’s Bruce Whitfield interviews Stuff magazine’s Toby Shapshak.

Tax Ombud fights Sars on your behalf (send a complaint, it's free)

Tax Ombud fights Sars on your behalf (send a complaint, it's free)

Bruce Whitfield interviews Tax Ombud Judge Bernard Ngoepe.

12 Cabinet reshuffles (every 8.5 months, on average). Here's a breakdown...

12 Cabinet reshuffles (every 8.5 months, on average). Here's a breakdown...

Every day JZ’s re-shufflin'! The longest lasting Cabinet? 18 months! Political analyst Gareth van Onselen breaks it down.

SA’s public finances recovered spectacularly after ’94. We’re back on the brink…

SA’s public finances recovered spectacularly after ’94. We’re back on the brink…

Financial Mail's Claire Bisseker discusses her book “On the Brink: South Africa’s Political and Fiscal Cliff-Hanger”.

Hassen Adams (he brought Burger King and Dunkin’ Donuts to SA) talks money

Hassen Adams (he brought Burger King and Dunkin’ Donuts to SA) talks money

The Money Show’s Bruce Whitfield interviews Adams about his attitude to money (hopes and fears, successes and failures, etc.).

Popular articles
Hassen Adams (he brought Burger King and Dunkin’ Donuts to SA) talks money

Hassen Adams (he brought Burger King and Dunkin’ Donuts to SA) talks money

The Money Show’s Bruce Whitfield interviews Adams about his attitude to money (hopes and fears, successes and failures, etc.).

Eusebius Opinion: "Let go Kevin Pietersen, you do not own the school"

Eusebius Opinion: "Let go Kevin Pietersen, you do not own the school"

McKaiser responds to former SA, now England cricketer Pietersen's comments over Maritzburg College pupils holding EFF t-shirts.

Twitter is gobsmacked as Nigeria honours Jacob Zuma with bronze statue and road

Twitter is gobsmacked as Nigeria honours Jacob Zuma with bronze statue and road

During Zuma's visit to Nigeria, the Governor of the Imo State in Nigeria, Mr Owelle Okorocha, conferred an Imo Merit Award on him.

Minister Lynne Brown's partner scored R1.2 million contracts with Eskom

Minister Lynne Brown's partner scored R1.2 million contracts with Eskom

Sikonathi Mantshantsha says this revelation explains why Brown was reluctant to take any action against Eskom executives.

KZN school ordered to stop action against students with EFF shirts

KZN school ordered to stop action against students with EFF shirts

A letter has been addressed to the Maritzburg College principal after an image of the boys went viral last week.

Kloof Street residents living in fear as crime multiplies

Kloof Street residents living in fear as crime multiplies

A Cape Town man was stabbed to death on Saturday while trying to assist two women who were being mugged on Kloof street.

‘I started my thriving business with R5000 (and made a profit in the 1st month)’

‘I started my thriving business with R5000 (and made a profit in the 1st month)’

After 3 years there are 3 Nic Harry stores (incl online) that sell 100 000 pairs of socks in over 20 countries around the world.