Business Books, Evergreen Content

How Nintendo conquered America (it’s all thanks to Mario!)

Ray White (in for The Money Show’s Bruce Whitfield) played a clip from the audiobook “Super Mario: How Nintendo Conquered America” by Jeff Ryan for his weekly business book review.

The book recounts the amazing tale of how the adored character Mario led to the rise of the quintessentially Japanese Nintendo in the American market.

Lawsuits, Hollywood, die-hard fans and face-offs with Sony and Microsoft… there’s a lot of drama!

Listen to the audio below for the audiobook snippet.

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Article brought to us by Old Mutual.


This article first appeared on 702 : How Nintendo conquered America (it’s all thanks to Mario!)


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