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How to turn R1000 into a thriving business

22 August 2016 4:01 PM
Valerie Pole took R1000 and turned it into an extremely profitable business (and then wrote a book about it).

Entrepreneur Valerie Pole grabbed the public's imagination when she started 1000 Beautiful Bracelets from a R1000 she received from 702/CapeTalk presenter Bruce Whitfield in an entrepreneurship competition on The Money Show.

“I thought somebody has to show them how to do it and I was that someone. I knew how to start a business with hardly any money so this was a personal challenge I took upon myself.”

Sell it wherever and whenever

“When you’re in a business like this, you have to sell at the first opportunity you get. I sold the first bracelet at my doctor’s appointment and I made the best bracelet sale with my bank manager.

“I also sold bracelets to the audience via Twitter when I came into the competition that night,” says Pole.

For many people, making the first move can be fairly tough. But for Pole it was all about knowing the right places.

And so it begins…

“I found out about a local beading warehouse and I stocked up with different beads. Soon I had enough and started selling right away.

“I didn’t sleep the night I received that R1000. I was busy setting up my own website, a Twitter account (@1000bracelets) and a Facebook page. I used almost all the social media to promote my product,” explains Pole.

It took her one week to turn a profit.

“I could have stopped right there, but I thought I’ll continue this. I knew I had to keep going; I felt accountable,” she added.

1000 Beautiful Bracelets; an inspirational book

Pole managed to bring in a profit of R4850 which was donated to the Starfish Greathearts Foundation.

“I believe anything is possible. The thing I like most is that the book really inspires people who are feeling hopeless.

“The book has 77 low cost business start-up ideas. A few people have read it already and told me how encouraged they feel.”


22 August 2016 4:01 PM

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