Business Books

How to get people’s attention (and enthral them once you have it)

The Money Show’s Bruce Whitfield interviewed Ben Parr, author of “Captivology: The Science of Capturing People's Attention”, for his weekly business book review.

Parr spoke about his book.

Description on Amazon:

In "Captivology" award-winning journalist, author, entrepreneur and investor Ben Parr (Forbes 30 Under 30) presents a new understanding of attention - how it works, why it matters and how we leverage psychological triggers to draw, and retain, attention for our passions, projects and ideas.

Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries such the following (and more):

  • Facebook's Sheryl Sandberg

  • Film director Steven Soderbergh

  • LinkedIn CEO Jeff Weiner

  • Magician David Copperfield

  • New York Times bestselling author Susan Cain

  • Nintendo's Shigeru Miyamoto.

These are people who have successfully brought their ideas, projects, companies and products to the forefront of cultural consciousness.

The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product or convince the world to support your cause.

Scroll down for quotes from the audio below.

What Steve Jobs did really well is to make everything simple.

Ben Parr

The more choices you give us the less we’re able to pay attention.

Ben Parr

We trust experts over any type of spokespeople.

Ben Parr

How we pay attention hasn’t changed. But the stimuli have changed.

Ben Parr

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This article first appeared on 702 : How to get people’s attention (and enthral them once you have it)


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