Absa and BMW drop Springboks sponsorship. Is the brand in trouble?

Both Absa and BMW are dropping their sponsorship for the Springboks.

Is this a sign of economic times and the lack of transformation?

Or is there something wrong with the Springboks brand?

Why would anyone sponsor this rugby team?

What is it worth?

The Money Show’s Bruce Whitfield interviewed Dr. Michael Goldman, Assistant Professor in the Sport Management Program at the University of San Francisco and Adjunct Professor at the Gordon Institute of Business Science (Gibs).

Scroll down for quotes from the audio below.

All is not lost. The brand is still great.

Dr. Michael Goldman

I think sponsors are increasingly asking whether sponsorship is driving business results. I suspect Absa is looking closely at whether its sponsorships are really delivering.

Dr. Michael Goldman

The negative association with the Springboks are improving. Rugby fans have, in general, moved beyond that.

Dr. Michael Goldman

It talks to the concern that the Springboks may not resonate strongly enough amongst the audience that mass-market brands are looking for.

Dr. Michael Goldman

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : Absa and BMW drop Springboks sponsorship. Is the brand in trouble?


Recommended

by NEWSROOM AI
Read More
Tourism Grading Council of South Africa defends its grading system

Tourism Grading Council of South Africa defends its grading system

Bruce Whitfield interviews Darryl Erasmus, Chief Quality Assurance Officer at the Tourism Grading Council of South Africa.

'Do parties – especially the ANC – want to continue in the sea of mediocrity?'

'Do parties – especially the ANC – want to continue in the sea of mediocrity?'

Bruce Whitfield interviews Colin Coleman (MD, Goldman Sachs Sub Saharan Africa) and Busisiwe Mavuso (COO, Business Leadership SA).

You’re almost certainly – no matter what you believe - crap at investing

You’re almost certainly – no matter what you believe - crap at investing

Data shows that almost everyone sucks at investing, says Warren Ingram. Here's how to avoid shooting yourself in the foot.

Zande provides credit via phone to spazas in the form of the goods they sell

Zande provides credit via phone to spazas in the form of the goods they sell

Bruce Whitfield interviews Siya Ntutela of Zande, a platform that allows small retailers to apply for credit and make payments.

How long to keep tax records available for inspection in South Africa

How long to keep tax records available for inspection in South Africa

Should you keep them "forever"? Tax expert Chris Sloane on the requirement to keep tax records available for inspection by Sars.

Springboks rollercoaster shows how easy it is to lose money in the stock market

Springboks rollercoaster shows how easy it is to lose money in the stock market

An article explores the Springboks as a wildly volatile share listed on the JSE. Humans are lemmings - it's easy to lose money.

Popular articles
How long to keep tax records available for inspection in South Africa

How long to keep tax records available for inspection in South Africa

Should you keep them "forever"? Tax expert Chris Sloane on the requirement to keep tax records available for inspection by Sars.

Capetonians: Here's your chance to sort out your traffic fines in one fell swoop

Capetonians: Here's your chance to sort out your traffic fines in one fell swoop

Mayco member for corporate services Sharon Cottle explains the Traffic Fines Roadshow at the Cape Town Civic Centre this week.

Paramedics fear for their lives as attacks on EMS crews continue

Paramedics fear for their lives as attacks on EMS crews continue

An ambulance crew was held at gunpoint, assaulted and robbed of their belongings while on a call out in Khayelitsha.

3 emergency numbers you should have on speed dial and how they work

3 emergency numbers you should have on speed dial and how they work

These are the emergency numbers you should have on your cellphone and this is what you must understand about how they work.