But does it work?

Does it work to put your account out to pitch (and to change your ad agency)?

Does it work to put your account out to pitch so you can change your advertising agency?

The Money Show’s Bruce Whitfield interviewed Andy Rice, Branding and Advertising Expert, for his weekly “But Does It Work?” feature.

Scroll down for quotes from the audio below.

I am concerned about the way ad agencies are hired and fired. Too often is the pitch used as a weapon of intimidation.

Andy Rice (branding and advertising expert )

An agency should be assessed in terms of chemistry, personality and style.

Andy Rice (branding and advertising expert )

Awards are important simply because everybody wants to win one.

Andy Rice (branding and advertising expert )

There are cases where the agency is made the scapegoat.

Andy Rice (branding and advertising expert )

Increasingly there are specialist consultancies handling the putting out of a pitch.

Andy Rice (branding and advertising expert )

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This article first appeared on 702 : Does it work to put your account out to pitch (and to change your ad agency)?


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