The Ad Feature with Jonathan Cherry

Gone are the days of CSI budgets. Big brands must better invest in social causes

Whether fighting for climate change, migration or poverty, purpose-led brands will have the biggest growth and impact opportunities in 2016.

This is according to advertising expert Jonathan Cherry, who said that JSE-listed businesses can contribute better to social causes across the country.

People are starting to question the ability of democratic government to solve these issues and are looking to big companies to help out. It's about heartfelt contributions.

Jonathan Cherry, advertising expert

Pic of the Week:

Cherry said he has chosen because it's proof that the world exists in parallel universes.


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