Business Unusual

Bitcoin, Uber and GoPro - how the mighty are challenged - Part 2

This is an update to the coverage of three subjects previously featured on Business Unusual. Typically these businesses were hailed for their ability to disrupt the market they were in and it appeared at the time that good times lay ahead.

No business gets a free ride though and their success came at the cost of the previous incumbents. As they now move into the prime position it is others that are trying to disrupt them.

This is part 2.

GoPro

GoPro’s incredibly small, robust and high quality video cameras not only gave sportsmen the chance show off their heroics, they allowed services like YouTube to attract even more users with the high quality footage. They focused not just on improving their products but how people could use them and, while they were never cheap, the comparative cost to professional equipment made them popular even with the pros. Sales volumes were climbing but issues with production and their new killer product threatened to end their run at the top.

Since it was featured in September 2015, things were on the up and up for GoPro, but late last year the issue with getting enough of the new Hero 5s to market left them with lower sales over the all important festive season.

They also launched what could have been a game changer - a camera drone called Karma. Unfortunately GoPro, new to drones, had to match customer expectations compared with the market leader DJI. GoPro began getting reports of crashes from customers. The drone would simply fall from the sky for no reason. A recall followed which sent the share price the same way as the drones.

But like the sportsmen that use the cameras which know only too well that you will fall when you try to do amazing things, it appears GoPro may do the same.

They cut staff numbers and shut down their entertainment division. They relaunched a part of the failed drone, which had a removable handheld gimbal. That is now available as the Karma Grip.

They had been developing editing software to turn the incredible raw footage into a sleek production. Their efforts will see their Quik editing app included natively on Huawei’s smartphones. There are currently almost 20 million copies of the app on Android which given Huawei’s 100 million annual sales offer a new market for hosting and improving on video shot not on GoPros but any camera.

Now read part 3 - Bitcoin or part 1 - Uber


Recommended

by THE NEWSROOM

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Why we celebrate a saints day with commercial things to show love

Why we celebrate a saints day with commercial things to show love

Valentine's Day is hundreds of years old, but some of the tokens of our love are quite new.

Dead investors are some of the most successful (and other top tips on investing)

Dead investors are some of the most successful (and other top tips on investing)

Thanks to index funds, everyone can benefit from stock market investing, so why don’t they?

The surprising history of some well known products

The surprising history of some well known products

A successful business develops a product that will be popular with its customers. These originally were not.

Will the device that helped turn you into a couch potato also help get you fit?

Will the device that helped turn you into a couch potato also help get you fit?

Turning exercise into a game is hard, perhaps VR, virtual coaches and fitness trackers could help.

Facebook has a problem and it is us

Facebook has a problem and it is us

Facebook’s change to what gets shown in your newsfeed will affect many businesses, but the problem is almost 100 years old.

A big battery may work better than a power plant

A big battery may work better than a power plant

Electricity grids fail if there is more demand than supply. Batteries could fix that.

Popular articles
UK issues terror warning against SA after Brit couple abducted in KZN

UK issues terror warning against SA after Brit couple abducted in KZN

The British gov issued a travel advisory‚ warning of possible attacks when traveling to SA, after a UK couple was kidnapped.

Their way or the highway? 7 annoying habits many drivers are guilty of

Their way or the highway? 7 annoying habits many drivers are guilty of

Passengers often endure all sorts of irritations from drivers. Callers share their biggest gripes about folks behind the wheel.

[LISTEN] Gigaba deliberately misled the public - Zwelinzima Vavi

[LISTEN] Gigaba deliberately misled the public - Zwelinzima Vavi

Trade unions react to Malusi Gigaba's announcement of a one percentage point VAT increase for #Budget2018

Saps: Attackers spared 5 female cops in Ngcobo police shooting

Saps: Attackers spared 5 female cops in Ngcobo police shooting

E Cape Saps says they are investigating the murder of five police officers and one retired soldier at Ngcobo Police Station.

Missing Cape Town couple's vehicle found north of Durban

Missing Cape Town couple's vehicle found north of Durban

Hawks spokesperson says the couple has not yet been located and their names will not be released as yet.

How to make your first million

How to make your first million

Warren Ingram discusses his new book in which he shares practical ways for ordinary people to achieve financial freedom.