Business Unusual

Bitcoin, Uber and GoPro - how the mighty are challenged - Part 2

This is an update to the coverage of three subjects previously featured on Business Unusual. Typically these businesses were hailed for their ability to disrupt the market they were in and it appeared at the time that good times lay ahead.

No business gets a free ride though and their success came at the cost of the previous incumbents. As they now move into the prime position it is others that are trying to disrupt them.

This is part 2.

GoPro

GoPro’s incredibly small, robust and high quality video cameras not only gave sportsmen the chance show off their heroics, they allowed services like YouTube to attract even more users with the high quality footage. They focused not just on improving their products but how people could use them and, while they were never cheap, the comparative cost to professional equipment made them popular even with the pros. Sales volumes were climbing but issues with production and their new killer product threatened to end their run at the top.

Since it was featured in September 2015, things were on the up and up for GoPro, but late last year the issue with getting enough of the new Hero 5s to market left them with lower sales over the all important festive season.

They also launched what could have been a game changer - a camera drone called Karma. Unfortunately GoPro, new to drones, had to match customer expectations compared with the market leader DJI. GoPro began getting reports of crashes from customers. The drone would simply fall from the sky for no reason. A recall followed which sent the share price the same way as the drones.

But like the sportsmen that use the cameras which know only too well that you will fall when you try to do amazing things, it appears GoPro may do the same.

They cut staff numbers and shut down their entertainment division. They relaunched a part of the failed drone, which had a removable handheld gimbal. That is now available as the Karma Grip.

They had been developing editing software to turn the incredible raw footage into a sleek production. Their efforts will see their Quik editing app included natively on Huawei’s smartphones. There are currently almost 20 million copies of the app on Android which given Huawei’s 100 million annual sales offer a new market for hosting and improving on video shot not on GoPros but any camera.

Now read part 3 - Bitcoin or part 1 - Uber

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Two high tech weapons, one guaranteed to kill and one guaranteed it won't

Two high tech weapons, one guaranteed to kill and one guaranteed it won't

Technology promises to make everything better, but can it reduce accidental firing and ensure ethical kills?

The tools that were supposed to make life easier could be putting us at risk

The tools that were supposed to make life easier could be putting us at risk

A phone, a PC, a TV, a car - odds are you have one and odds are you have no idea how they work.

Numer.ai wants to use AI and collaboration to beat the stock market

Numer.ai wants to use AI and collaboration to beat the stock market

A US start-up founded by South African Richard Craib could be the hedge fund to watch.

Bitcoin bonanza offers SA investors the chance to make a quick buck

Bitcoin bonanza offers SA investors the chance to make a quick buck

On April 2 a Bitcoin was worth $1079. By May 2 it was worth $1428.

How the symbol for a good idea has outlived the product that inspired it

How the symbol for a good idea has outlived the product that inspired it

The history of General Electric is the history of electric lighting and after 125 years they may be selling it.

5 year-olds may never get a car licence

5 year-olds may never get a car licence

Cars might not only be autonomous by 2030, new drivers will probably not be allowed to drive.

Popular articles
Cape Town's flexi work hours an 'absolute hit'

Cape Town's flexi work hours an 'absolute hit'

Tax advisory company Grant Thornton has extended remote working and flexible staff hours since the City's announcement.

Read Spur CEO Pierre van Tonder's open letter to Solidarity's Dirk Hermann

Read Spur CEO Pierre van Tonder's open letter to Solidarity's Dirk Hermann

"Dear Dirk, I refer to your open letter published on Maroela Media on 23 May in which you make some contentious statements..."

Trade union Solidarity sets the record straight on Spur 'boycott'

Trade union Solidarity sets the record straight on Spur 'boycott'

Spur boss puzzled by union support of the boycott, but Solidarity's Dirk Hermann clarifies letter was in his personal capacity.

'DStv agreeing to pay R 22 million fine is clear admission of guilt'

'DStv agreeing to pay R 22 million fine is clear admission of guilt'

Media Monitoring Africa's William Bird explains the impact of the latest agreement between DStv and the Competition Commission.

Grade 6 pupil falls to his death at Edgemead Primary

Grade 6 pupil falls to his death at Edgemead Primary

MEC for Education at Western Cape says an investigation will be launched into the school tragedy.

Another damning State Capture report, this time by academics

Another damning State Capture report, this time by academics

Stephen Grootes says this report looks into how state capture came about going back to 2009 with the arrival of the Guptas.