ShapeShifter

Data, data everywhere! Meet Ornico Group’s Oresti Patricios…

The amount of data in our world has been exploding, and analysing large data sets — so-called big data — will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus.

McKinsey & Company

Oresti Patricios is the CEO of Ornico Group, a company that monitors and simplifies “big data” for companies wishing to grow and/or manage their reputations.

Patricios founded Ornico in 1984.

Ornico services 300 local advertisers, either directly or through their agencies.

The company opened Nigerian offices in 2010 as part of a major African expansion drive.

It currently operates in 14 countries on the continent.

The Money Show’s Bruce Whitfield interviewed Patricios for his weekly “ShapeShifter” feature.

Listen to the interview in the audio below (and/or scroll down for quotes from it).

I grew up in Cyrildene in Johannesburg.

Oresti Patricios

When everybody yings you must yang.

Oresti Patricios

When I did my Social Media MBA Myspace was rocking. Twitter was nowhere.

Oresti Patricios

Young people has the most amazing minds!

Oresti Patricios

I was diagnosed with cancer. While I was undergoing chemo I wasn’t working much; it was really boring staying home. It was a great opportunity to do an MBA.

Oresti Patricios

Nigeria is a crazy place.

Oresti Patricios

We felt that if we could get Nigeria right we could get it right anywhere.

Oresti Patricios

Kenya is an exciting space to be in at the moment.

Oresti Patricios

I change things on a continuous basis; it drives people crazy!

Oresti Patricios

Sandton is a bubble. Town is where it’s at.

Oresti Patricios

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.

Read More
How Blu Blood is taking comedy to every corner of SA (and soon the world!)

How Blu Blood is taking comedy to every corner of SA (and soon the world!)

The Money Show’s Bruce Whitfield interviews Blu Blood cofounder Osman Osman for his weekly “ShapeShifter” feature.

Meet Peter Mountford, the greatest South African CEO you’ve never heard about

Meet Peter Mountford, the greatest South African CEO you’ve never heard about

The Money Show’s Bruce Whitfield interviews the underrated turnaround guru for this weekly “ShapeShifter” feature.

Ina Paarman's business started in her garage (now she exports to 32 countries!)

Ina Paarman's business started in her garage (now she exports to 32 countries!)

The Money Show's Bruce Whitfield interviews Paarman about how she turned her brand into a household name.

Meet Isaac Mophatlane; provider of advanced communication tech

Meet Isaac Mophatlane; provider of advanced communication tech

Bruce Whitfield interviews Isaac Mophatlane (Co-Founder and CEO of Business Connection) for his weekly “ShapeShifter” feature.

Meet Zibusiso Mkhwanazi; CEO of “Digital at the core marketing agency” AVATAR

Meet Zibusiso Mkhwanazi; CEO of “Digital at the core marketing agency” AVATAR

Mkhwanazi – son of an entrepreneur – founded a web design firm (Csonke.com) with R2000 when he was 17 and still in school.

Meet Sisa Ntshona; the CEO who wants to run SA Tourism like a business

Meet Sisa Ntshona; the CEO who wants to run SA Tourism like a business

Tourism is a shining, job-creating light in an otherwise struggling South African economy.

Popular articles
Opinion: Social housing in Sea Point won't collapse your world! - John Maytham

Opinion: Social housing in Sea Point won't collapse your world! - John Maytham

Social housing in Sea Point will house the very people who you are happy to have look after your kids & serve you in restaurants.

Sale of Tafelberg gets green-light from Cape Town City

Sale of Tafelberg gets green-light from Cape Town City

Despite months of protests and lobbying, affordable housing and redevelopment finally lose the battle for Tafelberg site.

Opinion: Laying equal blame on parents in Spur spat is wrong says Eusebius

Opinion: Laying equal blame on parents in Spur spat is wrong says Eusebius

He believes it's a moral cop-out to say the only thing going on in the video is two adults behaving badly in front of the kids.

Is Uber dying? Stuff’s editor explains…

Is Uber dying? Stuff’s editor explains…

High ranking employees are resigning en masse as crisis upon crisis pummel lossmaking Uber.

Spur CEO: Man's pic will be up at restaurants and he is not welcome

Spur CEO: Man's pic will be up at restaurants and he is not welcome

Spur CEO says staff aren't equipped for this kind of customer confrontation and he will consider reviewing their training manual.

WATCH: Spur bans man after heated spat caught on camera

WATCH: Spur bans man after heated spat caught on camera

A man has been banned from Spur after threatening a woman during a heated argument which was captured on video and has gone viral.

Spur tightens its belt as 'two for the price of one' Monday burger special ends

Spur tightens its belt as 'two for the price of one' Monday burger special ends

The CEO of Spur says food inflation has played a big role in making this difficult decision.

Earn peanuts? How to best invest very small amounts...

Earn peanuts? How to best invest very small amounts...

Got a spare R200 or R300 a month? Here’s how to make that money work hard and grow…