My granny wasn’t one of those nurturing, caring grannies. She was a grumpy old girl. But she allowed me to sit in the kitchen. I learned to smell and taste. And that is all you need to understand food.— Ina Paarman
I’m the heart of the business; my son is the head of it.— Ina Paarman
Nobody 'F's with me!— Ina Paarman
In 1982 Ina Paarman started a cookery school in her garage.
She had no marketing budget, but roped in her teenage sons to drop homemade flyers into post-boxes.
The business had a slow start but, after seven years, it was wildly popular.
Paarman teamed up with her husband and son, transforming the business into a fully-fledged food manufacturer.
Today, Paarman Foods - a household name in South Africa – exports to 32 countries around the world.
Listen to the interview in the audio below (and/or scroll down for more quotes from it).
I started my career as a home economics teacher.— Ina Paarman
I was headhunted by the Technicon where I trained home economic teachers.— Ina Paarman
I love teaching! It’s like gardening with people.— Ina Paarman
My mother told me I’m too clever to work for the government. She gave me R4000 to start a business.— Ina Paarman
We paid our school fees! Our first export order – to Australia – had a yeast infestation. The cost of disposing of that; the loss of face… a whole gedoente!— Ina Paarman
My gut feeling always told me that we’re on the right road.— Ina Paarman
We get offers; but it’s our passion, it’s our life!— Ina Paarman
There’s a fantastic mood in our business. If a big guy buys us; will he look after us? He’s not going to use the best olive oil…— Ina Paarman
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