My granny wasn’t one of those nurturing, caring grannies. She was a grumpy old girl. But she allowed me to sit in the kitchen. I learned to smell and taste. And that is all you need to understand food.— Ina Paarman
I’m the heart of the business; my son is the head of it.— Ina Paarman
Nobody 'F's with me!— Ina Paarman
In 1982 Ina Paarman started a cookery school in her garage.
She had no marketing budget, but roped in her teenage sons to drop homemade flyers into post-boxes.
The business had a slow start but, after seven years, it was wildly popular.
Paarman teamed up with her husband and son, transforming the business into a fully-fledged food manufacturer.
Today, Paarman Foods - a household name in South Africa – exports to 32 countries around the world.
Listen to the interview in the audio below (and/or scroll down for more quotes from it).
I started my career as a home economics teacher.— Ina Paarman
I was headhunted by the Technicon where I trained home economic teachers.— Ina Paarman
I love teaching! It’s like gardening with people.— Ina Paarman
My mother told me I’m too clever to work for the government. She gave me R4000 to start a business.— Ina Paarman
We paid our school fees! Our first export order – to Australia – had a yeast infestation. The cost of disposing of that; the loss of face… a whole gedoente!— Ina Paarman
My gut feeling always told me that we’re on the right road.— Ina Paarman
We get offers; but it’s our passion, it’s our life!— Ina Paarman
There’s a fantastic mood in our business. If a big guy buys us; will he look after us? He’s not going to use the best olive oil…— Ina Paarman
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Recommendedby NEWSROOM AI
Bruce Whitfield interviews Maluleke – the first black woman to lead a South African bank.
The Money Show’s Bruce Whitfield interviews Sxollie cofounder Karol Ostaszewski for his weekly “ShapeShifter” feature.
Refilwe Moloto interviews Gubeka, a design guru Forbes reckons is one of Africa’s most promising young entrepreneurs.
She quit law, and London... Now she's the co-owner of Hope on Hopkins. The Money Show’s Bruce Whitfield interviews Beard.
Bruce Whitfield talks to Lesley Donna Williams, CEO of Tshimologong Precinct (named after the Setswana word for "new beginnings").
Arabile Gumede interviews the founder of Bean There Coffee Company, South Africa's first roaster of certified fair trade coffee.
Dr Eve advises that many modern couples need marriage to be a safe space for self-expression and self-actualisation.
AfriForum not backing down over decision to privately prosecute Julius Malema.
EWN's Mandy Weiner describes an eyewitness account of one of the two shootings on Johannesburg's highways on Wednesday.
Climate expert, Piotr Wolski, says the city will know towards the end of May whether 2018 is a good or bad year.
The Presidency has now officially withdrawn its application for leave to appeal the personal costs order against Jacob Zuma.
Government has put plans in place to prevent the Misverstand Dam from running dry in a week's time.
She faces ongoing complaints from rivals about having an "unfair advantage" on the track, but how fair is this proposed IAAF rule?