ShapeShifter

We’re in the business of serving black people with dignity - APM CEO

We’re in the business of serving black people with dignity, says Africa People Mover (APM) founder and CEO Tumisang Kgaboesele.

APM is, according to Kgaboesele, the first bus company to use luxury coaches to service the lower end of the market.

The Money Show’s Bruce Whitfield interviewed Kgaboesele for his weekly “ShapeShifter” feature.

Kgaboesele started his 100% black-owned firm in 2014 with buses he leased from Intercape.

APM operates 29 buses, and is aiming for 60 within five years.

He employs 220 people.

Listen to the interview in the audio below (and/or scroll down for quotes from it).

…You need to walk in the shoes of the people you’re serving…

Tumisang Kgaboesele, Africa People Mover

How do we salvage the reputation of long distance busses [after SA Roadlink]…?

Tumisang Kgaboesele, Africa People Mover

The very first bank to come to the party was Standard Bank…

Tumisang Kgaboesele, Africa People Mover

A coach cost between R4.5 million and R5 million… It’s expensive! You’re only profitable for three months in a year…

Tumisang Kgaboesele, Africa People Mover

Most operators are really struggling… We’re in discussions with our funders… Fortunately, they’ve agreed to work with us…

Tumisang Kgaboesele, Africa People Mover

Long distance travel is extremely discretionary…

Tumisang Kgaboesele, Africa People Mover

Our business is extremely agile…

Tumisang Kgaboesele, Africa People Mover

They [fuel price hikes] couldn’t have come at a worse time…

Tumisang Kgaboesele, Africa People Mover

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