ShapeShifter, Small Business Focus, Evergreen Content

Meet Eben Uys of Mad Giant, where mad science meets a massive love of beer

Mad Giant was born from the desire to conquer the world and to take chances with no fear of the outcome.

Eben Uys, Mad Giant

Poison City is knocking everybody’s head off with its Cannabis Lager… It’s definitely the future. Cannabis is going to rock the world of alcohol…

Eben Uys, Mad Giant

Eben Uys first started brewing while studying Chemical Engineering.

He built a 50-litre brewery for his university, and I fell head over heels in love.

Uys cofounded craft beer brewer Mad Giant – “where mad science meets a massive love of beer” - in 2014.

Armed with a makeshift business plan and just enough capital to spend on branding and some trial brews, he quit his job and went for it.

The Mad Giant manifesto:

  • Rise above. Focus on what you believe in. Use your inner eye to muster the courage to do what you need to do, what you believe needs to be done, and nothing else. That thing that will make you smile at the end of the day. So that people will cheer you on, as you cheer them on, and laugh together as you grow into the giants you will become.

The Money Show’s Bruce Whitfield interviewed Uys for his weekly “ShapeShifter” feature.

Listen to the interview in the audio below (and scroll down for more quotes from it).

There are probably around 150 or 160 craft beer producers in South Africa… Our core focus is Gauteng…

Eben Uys, Mad Giant

Mad Giant is about the little guy crazy enough to pursue this dream.

Eben Uys, Mad Giant

We entered the African Beer awards… we’re happy to have won it!

Eben Uys, Mad Giant

There are so many steps! And it’s so easy to screw it up.

Eben Uys, Mad Giant

You can save the world by having more happy people!

Eben Uys, Mad Giant

The next year is going to be insanely good for the consumer… the quality that’s coming out is phenomenal…

Eben Uys, Mad Giant

Most of our beers are about R23 a bottle if you buy singles…

Eben Uys, Mad Giant

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
Find out how the budget is put together...from a former Treasury insider

Find out how the budget is put together...from a former Treasury insider

Former Treasury DDG and current research associate at UCT School of Economics Andrew Donaldson has some useful insights.

Working abroad? New rules are coming! You're probably breaking the existing ones

Working abroad? New rules are coming! You're probably breaking the existing ones

Bruce Whitfield interviews Warren Ingram, a Personal Financial Advisor and Executive Director at Galileo Capital.

Dr Adriana Marais was on her way to the Red Planet. Then Mars One collapsed

Dr Adriana Marais was on her way to the Red Planet. Then Mars One collapsed

The Money Show’s Bruce Whitfield interviews Marais, a quantum biology researcher with dreams to live on Mars.

'Get ready for tax levy to save Eskom, because the money is simply not there'

'Get ready for tax levy to save Eskom, because the money is simply not there'

Eskom has so much debt it threatens to break South Africa. Bruce Whitfield interviews Dr Adrian Saville of Cannon Asset Managers.

Meet Abel Sithole, the man in charge of R1.6 trillion in Government pensions

Meet Abel Sithole, the man in charge of R1.6 trillion in Government pensions

The Money Show’s Bruce Whitfield interviews Abel Sithole, Principal Executive Officer at the GEPF, Africa’s largest pension fund.

Cheekily named load shedding app EskomSePush goes from 2500 to 400 000 users

Cheekily named load shedding app EskomSePush goes from 2500 to 400 000 users

It’s now the most downloaded IOS app and 2nd most downloaded Android app in SA. Bruce Whitfield interviews co-founder Dan Wells.

Popular articles
Black gay men can be misogynists, and here's what a few have to say about it

Black gay men can be misogynists, and here's what a few have to say about it

Presenter Eusebius McKaiser hosted a panel discussion with black gay men exploring entrenched patriarchy and the dynamics at play.

Traffic congestion: Capetonians spending 75% more time in vehicles

Traffic congestion: Capetonians spending 75% more time in vehicles

Cape Town has the worst congestion levels in the whole of South Africa.

DStv subscription price hikes for 2019

DStv subscription price hikes for 2019

MultiChoice will increase the prices of certain DStv packages from 1 April.

'Bring back skilled engineers to Eskom' - Solidarity

'Bring back skilled engineers to Eskom' - Solidarity

Trade Union Solidarity says it supports Pravin Gordhan's idea that technicians who used to work for Eskom should be brought back.

Criminals targeting homes with aluminium windows, warns neighborhood watch

Criminals targeting homes with aluminium windows, warns neighborhood watch

The Panorama, Welgelegen and Plattekloof Neighbourhood Watch has identified a new house break-in trend.