ShapeShifter, Small Business Focus, Evergreen Content

Meet Eben Uys of Mad Giant, where mad science meets a massive love of beer

Mad Giant was born from the desire to conquer the world and to take chances with no fear of the outcome.

Eben Uys, Mad Giant

Poison City is knocking everybody’s head off with its Cannabis Lager… It’s definitely the future. Cannabis is going to rock the world of alcohol…

Eben Uys, Mad Giant

Eben Uys first started brewing while studying Chemical Engineering.

He built a 50-litre brewery for his university, and I fell head over heels in love.

Uys cofounded craft beer brewer Mad Giant – “where mad science meets a massive love of beer” - in 2014.

Armed with a makeshift business plan and just enough capital to spend on branding and some trial brews, he quit his job and went for it.

The Mad Giant manifesto:

  • Rise above. Focus on what you believe in. Use your inner eye to muster the courage to do what you need to do, what you believe needs to be done, and nothing else. That thing that will make you smile at the end of the day. So that people will cheer you on, as you cheer them on, and laugh together as you grow into the giants you will become.

The Money Show’s Bruce Whitfield interviewed Uys for his weekly “ShapeShifter” feature.

Listen to the interview in the audio below (and scroll down for more quotes from it).

There are probably around 150 or 160 craft beer producers in South Africa… Our core focus is Gauteng…

Eben Uys, Mad Giant

Mad Giant is about the little guy crazy enough to pursue this dream.

Eben Uys, Mad Giant

We entered the African Beer awards… we’re happy to have won it!

Eben Uys, Mad Giant

There are so many steps! And it’s so easy to screw it up.

Eben Uys, Mad Giant

You can save the world by having more happy people!

Eben Uys, Mad Giant

The next year is going to be insanely good for the consumer… the quality that’s coming out is phenomenal…

Eben Uys, Mad Giant

Most of our beers are about R23 a bottle if you buy singles…

Eben Uys, Mad Giant

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