ShapeShifter, Evergreen Content

Make money with farming (no land or dirty hands required)

(Also read: "No land, or farming skills? Got R8000? Here’s how to own cattle…")

We’ve built systems that are really good at micromanaging this kind of thing… We’ve built a full Internet of Things capability… There’s a lot of technology behind the scenes…

Grant Field, Fedgroup

We’ve identified another 12 asset classes that we’re keen on… But we’re not releasing anything for at least another six months…

Grant Field, Fedgroup

Fedgroup is, to most South Africans, probably most well-known for its “Fedgroup Impact Farming” concept, and its TV adverts featuring a comical, though self-aware David Hasselhoff.

The concept allows anyone to invest – through an app on your phone – in blueberry bushes, solar farms and beehives.

Rather than doing the farming yourself, experienced farmers ensure you derive maximum income from your assets.

You need only R300 to own a blueberry bush, R5000 for a solar panel and R4000 for each beehive.

You can expect returns of 12% a year over the eight-year lifespan of a blueberry plant.

Over eight years, you will earn a total projected income of R600 per bush.

In the 20-year lifespan of a solar panel, you would receive a projected return of 10% a year (a total projected income of R14 500).

Fedgroup expects each beehive to earn R9000 over 10 years.

All your investments are insured so if, for example, a storm destroys your beehives, you don’t lose a cent.

The Money Show’s Bruce Whitfield interviewed Fedgroup CEO Grant Field for his weekly “ShapeShifter” feature.

Field – an engineer by training - has been with Fedgroup since 2002.

Listen to the interview in the audio below (and scroll down for more quotes from it).

We keep our products simple… We believe in good, simple products…

Grant Field, Fedgroup

We were in Grade 1 and wanted pocket money. My father said ‘Not a chance’… We bought and sold stickers at school… By the time I worked at Fedgroup I had run many businesses…

Grant Field, Fedgroup

You download our app and choose to buy an asset…

Grant Field, Fedgroup

We charge everyone… The beekeeper… gets paid a percentage…

Grant Field, Fedgroup

Solar was the first one we got started with…

Grant Field, Fedgroup

We recently had someone remove 500 solar panels from a roof… it was insured…

Grant Field, Fedgroup

People don’t understand returns… We’re doing returns of between 12% and 15% per year…

Grant Field, Fedgroup

…6500 people are buying through the app…

Grant Field, Fedgroup

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
Running Bidvest doesn’t scare me! - Mpumi Madisa (39)

Running Bidvest doesn’t scare me! - Mpumi Madisa (39)

Madisa will soon become Bidvest’s CEO and the only black woman CEO of a JSE Top-40 company. At 39, she’ll also be the youngest.

[Exposed] Car dealerships, banks in cahoots; you’re not always getting best deal

[Exposed] Car dealerships, banks in cahoots; you’re not always getting best deal

Consumer journalist Wendy Knowler uncovered evidence of banks sending dealer principles on holidays abroad for hitting targets.

Netflix is fighting a streaming war and we may get burned

Netflix is fighting a streaming war and we may get burned

As more streaming services create the impression of more competition, we may find it just means we all pay more for less.

'Thuli Madonsela’s name has been mentioned for Deputy President'

'Thuli Madonsela’s name has been mentioned for Deputy President'

Lumkile Mondi (Wits), Ferial Haffajee and Busisiwe Mavuso (Business Leadership SA) on the President's upcoming "slim" Cabinet.

African Bank launches 'cheapest account in South Africa'

African Bank launches 'cheapest account in South Africa'

Interest rates for positive balances range from 5.5% to 6.5%, the best in South Africa for this type of transactional account.

3 risks to your retirement savings (and how to mitigate each of them)

3 risks to your retirement savings (and how to mitigate each of them)

Only 5% of South African retirement fund members will retire comfortably. Bruce Whitfield interviews advisor Warren Ingram.

Popular articles
Boeing 737 MAX: 'Sensor broke off, computer misread data and fought the pilots'

Boeing 737 MAX: 'Sensor broke off, computer misread data and fought the pilots'

Guy Leitch, the managing editor of SA Flyer Magazine, provides insights into what caused the airplane crash.

Mitchells Plain sprinter Tamzin Thomas is blazing her way to glory

Mitchells Plain sprinter Tamzin Thomas is blazing her way to glory

The 21-year old describes how she juggles her time between studying and practice and her parents work ethic has inspired her.

'Thuli Madonsela’s name has been mentioned for Deputy President'

'Thuli Madonsela’s name has been mentioned for Deputy President'

Lumkile Mondi (Wits), Ferial Haffajee and Busisiwe Mavuso (Business Leadership SA) on the President's upcoming "slim" Cabinet.

Four men die after inhaling hazardous fumes in Cape Town factory

Four men die after inhaling hazardous fumes in Cape Town factory

Police are investigating the deaths which took place at Atlantic Recycling factory in Parow on Tuesday afternoon.

'Ford has treated us as if we're absolutely nothing' says Reshall Jimmy's sister

'Ford has treated us as if we're absolutely nothing' says Reshall Jimmy's sister

Reshall Jimmy died when his Ford Kuga burst into flames and his sister Renisha talks about the way the car company has behaved.

Easy alternative to physically emigrating is investing overseas, says economist

Easy alternative to physically emigrating is investing overseas, says economist

Chief economist from the Efficient Group, Dawie Roodt describes the various ways South Africans approach emigration.