ShapeShifter, Evergreen Content

Adri Williams - Ubuntu personified - saved Khayelitsha Cookies and changed lives

We were indebted with R2.5 million… I went home and prayed… God gave me a verse; Leviticus 26:10… ‘You will be a blessing to others out of your overflow’…

Adri Williams, Khayelitsha Cookies

We average 82 000 cookies in a day... 1.6 million cookies in a month… If I replace all my staff we increase our output three times… That’s the sad reality of mechanisation… I was tempted…

Adri Williams, Khayelitsha Cookies

It’s a combination of passion and faith. My passion is for children. If you’ve ever held a dying child in your arms, and the reason why that child died is that she didn’t have food, it will change your outlook completely. I’ve been there numerous times…

Adri Williams, Khayelitsha Cookies

Adri Williams bought then-bankrupt Khayelitsha Cookies for R1 in 2013.

It came with a mountain of debt, and many women who Williams would train to become skilled bakers delivering quality products for companies such as Garden Court, Southern Sun Hotels, Tsogo Sun Casinos and Pick n Pay.

It hasn’t been a smooth ride.

Williams has had to max out her bond many times to pay salaries, but she kept going.

All of us share the same passion. If we mess up and we don’t carry this business, then so many people will be back on the street again, and so many people will be hungry again.

Adri Williams, Khayelitsha Cookies

Khayelitsha Cookies has become profitable, but Williams defines its success by its ability to change the lives of the women it employs.

The Money Show’s Bruce Whitfield interviewed Williams for this weekly “ShapeShifter” feature.

Listen to the interview in the audio below (and scroll down for more quotes from it).

I joined in 2007. Gave up my career in a large corporate… I did well for myself at a young age… The day I walked into Khayelitsha Cookies I knew this was my passion…

Adri Williams, Khayelitsha Cookies

We streamlined processes and worked on our productivity… in the first year, we’ve started making profit… and paying back debt…

Adri Williams, Khayelitsha Cookies

We need to start focussing on exporting…

Adri Williams, Khayelitsha Cookies

Purity is one of our large customers... We also bake for Clicks… Also your Garden Courts, Southern Suns, Tsogo Suns…

Adri Williams, Khayelitsha Cookies

The unfortunate thing is, they [unions] target uneducated staff members with empty promises… The unions function on fees. They will tell staff any lie to get them to join… The strike really broke us emotionally…

Adri Williams, Khayelitsha Cookies

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
How to escape the tyranny of 'project-based revenues'

How to escape the tyranny of 'project-based revenues'

The Money Show’s Bruce Whitfield interviews small business guru Pavlo Phitidis, founder of Aurik Business Accelerator.

How this year’s Budget will affect your pocket

How this year’s Budget will affect your pocket

Warren Ingram (Galileo Capital Personal Financial Advisor) critiques this year's budget.

Is EOH corrupt? Is that why Microsoft ran for the hills? Its CEO explains…

Is EOH corrupt? Is that why Microsoft ran for the hills? Its CEO explains…

The Money Show’s Bruce Whitfield interviews Stephen van Coller, CEO at EOH Holdings.

'R23 million for rent a month seems huge. I don't think we could've done better'

'R23 million for rent a month seems huge. I don't think we could've done better'

The Money Show’s Bruce Whitfield interviews Adrian Gore, founder and Group Chief Executive Officer at Discovery Limited.

‘We’d be crazy to copy! Sometimes we get it wrong. There's no culture problem'

‘We’d be crazy to copy! Sometimes we get it wrong. There's no culture problem'

The Money Show’s Bruce Whitfield interviews Ian Moir, CEO at Woolworths.

'Minister Mantashe gave us confidence to inject R6 billion into South Africa'

'Minister Mantashe gave us confidence to inject R6 billion into South Africa'

Bruce Whitfield interviews Anglo American CEO Mark Cutifani about his company’s sound financial results.

Popular articles
What happens to our bodies if we cut out sugar

What happens to our bodies if we cut out sugar

Naked Scientist Chris Smith explains.

[WATCH] SANDF members hilariously mess up a supposedly easy practice run

[WATCH] SANDF members hilariously mess up a supposedly easy practice run

Khabazela shares tweets and Facebook posts that have gone viral.

 'In this area, the DA has failed on every metric of good local governance'

'In this area, the DA has failed on every metric of good local governance'

Daily Maverick associate editor Ferial Haffajee says they have been investigating how the DA leads in local communities.

‘We’d be crazy to copy! Sometimes we get it wrong. There's no culture problem'

‘We’d be crazy to copy! Sometimes we get it wrong. There's no culture problem'

The Money Show’s Bruce Whitfield interviews Ian Moir, CEO at Woolworths.

[VIDEO] Muizenberg pedestrian attacked in broad daylight

[VIDEO] Muizenberg pedestrian attacked in broad daylight

A woman was attacked on her way to work earlier this month.

DStv subscription price hikes for 2019

DStv subscription price hikes for 2019

MultiChoice will increase the prices of certain DStv packages from 1 April.

Criminals targeting homes with aluminium windows, warns neighborhood watch

Criminals targeting homes with aluminium windows, warns neighborhood watch

The Panorama, Welgelegen and Plattekloof Neighbourhood Watch has identified a new house break-in trend.