The threat of Day Zero has given rise to innovative and entrepreneurial business ideas.
Many have spotted business opportunities with products and services that can either help residents save water or adapt to a low-water or even no-water environment.
A local small business development organisation called Fetola is offering water entrepreneurs the opportunity to join an 18-month programme which will help them take their business to new heights.
Fetola CEO, Catherine Wijnberg, says the Groundswell programme is an initiative to help address water scarcity and sustainable living.
We help to grow the economy and create jobs by building businesses that last.— Catherine Wijnberg, Fetola CEO
Our passion is working with entrepreneurs to help them strengthen their business.— Catherine Wijnberg, Fetola CEO
Making green mainstream is the rallying cry.— Catherine Wijnberg, Fetola CEO
30% of the businesses who have applied to the programme have already got an existing business and want to scale the business.— Catherine Wijnberg, Fetola CEO
March 9 is the closing date for applications. Click here to apply.
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