Gender violence in the Spotlight

Powerful online bullying video win producers trip to SA Cannes Young Lions Fest

Unicef South Africa in partnership with Ster-Kinekor Cinemark, have launched a campaign that focuses on the harmful effects of online bullying on children and young people.

The video shows a phone on which a “conscience feature” exists to guide a user who wanted to send the offensive message “OMG! Stacy is such a slut!” to a group of friends.

The phone then gives the user automated info messages such as “Do you realise this message could push her over the edge…” explaining the harmful effects of online bullying.

The user then selects prompts which hopefully leads them to stop sending the message, and the video ends contrasting it with how messaging unfortunately does not have the feature and the message ends up being sent to the group.

Rayana Rassool, Communication for Development Specialist at UNICEF says the video highlights the effects of bullying not only on victims but also hopes to interrogate the actions of those doing the bullying.

WATCH: Do you know the harmful effects of online bullying to children and young people?

The Cannes Lions Festival’s local representative, Cinemark, announced its participation in this year’s Cannes Young Lions competition for 2017.

Two young women, Amri Botha and Carina Coetzee, from Cape Town-based agency Ninety9cents, are the brains behind the commercial and have earned themselves an all-expenses paid trip to attend the Cannes Lions International Festival of Creativity in Cannes, France.

The pair's winning commercial will also be flighted in Ster-Kinekor cinemas and will be used by Unicef South Africa to boost its current anti-bullying campaign.

Young professionals or freelancers (for example, an art director and a copywriter), who are currently working in a creative communications, advertising or digital agency in South Africa were asked to to create a 60 second commercial for Unicef South Africa, in response to its current campaign on bullying, but more specifically, to the current social media focus on cyber-bullying.

Listen here for the full interview.


Recommended

by NEWSROOM AI

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More

Facebook video murder exposes social media hypocrisy

Questions have been raised about the responsible use of social media following a shooting incident posted online.

Doing great things to improve the lives of school children in South Africa

We highlight two South Africans who have taken upon themselves to better the lives of school children in poor communities.

Spur releases CCTV footage of man grabbing woman's child

Spur has released CCTV footage showing a man grabbing the arm of a boy he claims bullied his child at one of the chain's eateries.

Workplace bullying is as real as in school playgrounds

One in six people fall victim to an office bully.

Opinion: Laying equal blame on parents in Spur spat is wrong says Eusebius

He believes it's a moral cop-out to say the only thing going on in the video is two adults behaving badly in front of the kids.

School governing body calls for expulsion in serious bullying cases

Federation of Governing Bodies of SA Schools says good values should be instilled in children to avoid bullying in schools.

Swift action to be taken against bullies at Lückhoff High School

Western Cape Education Department is working closely with the school to make sure incidents of bullying don't happen again.

Popular articles
Dr Eve busts myths about the female orgasm that could change your sex life

Dr Eve busts myths about the female orgasm that could change your sex life

As many as 1 in 3 women have trouble reaching orgasm when having sexual play, clinical sexologist Dr Eve explains.

The Man of the Mountain: Why I'm climbing Table Mountain every day for a year

The Man of the Mountain: Why I'm climbing Table Mountain every day for a year

After being retrenched last year Andrew Patterson decided he wanted to do something more fulfilling with his time.

If you go down to the Spar today...join SA's biggest pajama party!

If you go down to the Spar today...join SA's biggest pajama party!

Spar customers are being encouraged to head out for the weekly shop in their PJs today and you get a free coffee in return!

'Impossible to think violent protests in CPT are anything other than political'

'Impossible to think violent protests in CPT are anything other than political'

Just this week WC Human Settlements MEC Bonginkosi Madikizela said he believed the protests were being 'orchestrated'.

How much you need to retire ‘comfortably’ (and the best ‘investment’ ever)

How much you need to retire ‘comfortably’ (and the best ‘investment’ ever)

For your assets to generate an income that lasts as long as you do; here’s what you’ll need to amass (and tips for getting there)…

Low cost MBA designed to open up access to higher education

Low cost MBA designed to open up access to higher education

The low-cost version of the course would require students to submit a portfolio of their work based on NQF levels.

Henri van Breda found guilty of family axe murders

Henri van Breda found guilty of family axe murders

Judge Siraj Desai found that there was no security breach at the Stellenbosch home on the night of the murders.

Eusebius: 'Needing to know what happened before the Supersport video is BS'

Eusebius: 'Needing to know what happened before the Supersport video is BS'

Callers on The Eusebius McKaiser Show stand behind Ashwin Willemse who walked off the Supersport Rugby set on Saturday.