ConsumerTalk with Wendy Knowler

Less contents for more money: Calling 'BS' on shrinkflation and sneaky packaging

Coca-Cola’s new smaller cans are now appearing in stores. The 440ml bottle is now 400ml and the 330ml can 300ml.

The recommended retail selling price remains the same for the sugary drinks but the low sugar and zero sugar variants will drop in price by R1.

Read: Manufacturers need to spell it out if they shrink their products

Coca-Cola, the company prepared a Q&A for the retailers which consumer watchdog Wendy Knowler has seen.

On the one hand, Coca Cola claims that the downsizing has been done in order to meet consumer demand for preferred “smaller, more convenient” packs.

On the other, they say "Instead of raising the list price of our cans, we decided to reduce the package sizes so that we can provide the delicious and quality beverages our customers expect at a fair price.”

Knowler says this is mixed messaging.

Also read: SA fizzy drinks undergo "shrinkflation" to control sugar intake

She has questioned how correct the beverage company is about consumer sentiments towards shrinkflation.

Shrinkflation is the process of items shrinking in size or quantity while their prices remain the same or increase.

The recommended retail selling price is the same.

Wendy Knowler, consumer journalist

This is not a Coca-Cola issue, this is a global food manufacturer issue. It's also happening to soaps, toothpaste and pet food.

Wendy Knowler, consumer journalist

I have a problem when it [shrinkflation] is done sneakily and positioned as something different from what it actually is.

Wendy Knowler, consumer journalist

Knowler has encouraged consumers to voice their concerns to companies about shrinkflation and various packaging concerns.

That's a bunch of BS. Smaller and more convenient for the same price? Come on man! We're not dom.

CapeTalk listener via WhatsApp

It means your going to want to drink more cooldrink because you're not getting enough, and it means there's an increase in plastic and tins .. it means there's more waste. It's a fruitless and wasteful endeavour which isn't good for the environment.

CapeTalk listener via WhatsApp

A packet of chips is getting bigger. It looks more or less the same but the contents is less.

Andre, CapeTalk listener

Knowler discussed shrinkflation and packing woes across various industries and listeners called in with their comments. (skip to 04:40 to listen to the discussion on shrinkflation).

Listen to ConsumerTalk on The Pippa Hudons Show for more:

Every Wednesday, on The Pippa Hudson Show, Wendy Knowler provides useful insights and tips on how to make the most of your buying power.

For more stories visit the ConsumerTalk feature page.

Got a consumer case you need help resolving?

Email: consumer@knowler.co.za, put Cape Talk in the subject line, followed by the issue e.g. cellphone contract dispute.


Recommended

by NEWSROOM AI
Read More
You're unlikely to find appliance spares eight years after buying - Hirsch's CEO

You're unlikely to find appliance spares eight years after buying - Hirsch's CEO

For how many years should manufacturers or retailers keep spare parts after you have bought a product? ConsumerTalk investigates.

Tips on how to dodge dreaded telemarketers, spam calls and robocalls

Tips on how to dodge dreaded telemarketers, spam calls and robocalls

Consumer journalist Wendy Knowler shares advice on spam call blocking services and what the law says about unwanted telemarketing.

Unsolicited mobile subscriptions chowing your money? Here's what to do

Unsolicited mobile subscriptions chowing your money? Here's what to do

The subscriptions can deplete pre-paid airtime or data, and can land up as “content” charges on the bills for contract holders.

What you need to know...when you find a foreign object in your food

What you need to know...when you find a foreign object in your food

ConsumerTalk's Wendy Knowler gives you some tips on what to do when this happens.

3 things about airline industry practice every flyer should know

3 things about airline industry practice every flyer should know

Consumer journalist Wendy Knowler talks overbooking, flight cancellations and other airline industry woes.

'South Africans are so used to shoddy service that it became their expectation'

'South Africans are so used to shoddy service that it became their expectation'

Consumer expert Adré Schreuder explains how companies measure customer satisfaction to improve on services offered.

Popular articles
Ramaphosa announces details on SA's economic stimulus package

Ramaphosa announces details on SA's economic stimulus package

The President made the announcement at a briefing in Pretoria on Friday.

'My hubby is 75 and we still do it' - stories about sex on the other side of 50

'My hubby is 75 and we still do it' - stories about sex on the other side of 50

Is biology putting the brakes on your sexuality? Callers share their experiences of sex and growing older.

'Some weed plants with high levels of chemicals have been linked to psychosis'

'Some weed plants with high levels of chemicals have been linked to psychosis'

Naked Scientist, Chris Smith shares his insights on some of the risks associated with smoking marijuana.

[Watch] Dad breaks down when reunited with car sold to pay wife’s bills

[Watch] Dad breaks down when reunited with car sold to pay wife’s bills

Khabazela shares some of the most popular tweets, posts, and videos on 'What's gone viral'.

Charity loses R39k event deposit after previous Ritz Hotel management goes awol

Charity loses R39k event deposit after previous Ritz Hotel management goes awol

The Ritz Hotel is under new management and the money paid to previous management has still not been refunded.

DStv Premium on a downward spiral, warns tech guru

DStv Premium on a downward spiral, warns tech guru

DStv has lost about 140 000 Premium subscribers to Netflix over the past two years, tech expert Arthur Goldstuck.

Dr Eve busts myths about the female orgasm that could change your sex life

Dr Eve busts myths about the female orgasm that could change your sex life

As many as 1 in 3 women have trouble reaching orgasm when having sexual play, clinical sexologist Dr Eve explains.