ConsumerTalk with Wendy Knowler

Here's what makes a loyalty rewards programme a must-have for consumers

South Africans love a good loyalty rewards programme.

The Clicks ClubCard emerged as the most used loyalty programme in the country.

This is according to the South African Loyalty Landscape Whitepaper 2018 by loyalty consultancy firm Truth.

Read: These are the 3 most valued loyalty programmes in SA (according to a survey)

The whitepaper aims to give the most comprehensive, annual snapshot of the loyalty programmes in SA.

The top five most- used are from the following retail stores:

  • Clicks ClubCard
  • Pick n Pay Smart Shopper
  • Dis-Chem Benefit
  • Edcon Thank U
  • Woolworths WRewards

The insights where gathered from input from 25 000 economically active South Africans, with a total household income of more than R10 000.

Truth CEO Amanda Cromhout says the number of South Africans who use loyalty programmes has declined - from 79% last year to 75% this year.

Women belong to 6.2 loyalty programmes‚ on average‚ with men having signed up to an average of 4.5, Cromhout advises.

She explains that the most desired loyalty rewards‚ by far‚ are cash back and instant discounts.

Also read: Clicks Clubcard overtakes Pick n Pay Smart Shopper as SA’s most popular

It is the first year that we've seen a halt in the improvement in the usage of loyalty programmes, but it's not a significant dip.

Amanda Cromhout, CEO at Truth

We calculate usage by a 12-month activity.

Amanda Cromhout, CEO at Truth

Many who struggle saving in the traditional way are managing to passively accumulate some spending power in the form of these points.

Wendy Knowler, consumer journalist

It really depends where you bank or where you shop.

Wendy Knowler, consumer journalist

Cromhout detailed the latest consumer insights in a conversation with consumer journalist Wendy Knowler.

Listen to the entire ConsumerTalk discussion during The Pippa Hudson Show:

Every Wednesday, on The Pippa Hudson Show, Wendy Knowler provides useful insights and tips on how to make the most of your buying power.

For more stories visit the ConsumerTalk feature page.

Got a consumer case you need help resolving?

Email: consumer@knowler.co.za, put Cape Talk in the subject line, followed by the issue e.g. cellphone contract dispute.


Recommended

by NEWSROOM AI
Read More
Waltons responds to 'logistical glitch' with back-to-school stationery sets

Waltons responds to 'logistical glitch' with back-to-school stationery sets

Parents complained about failed deliveries, lack of communication and poor customer service. Waltons has since issued a statement.

Beware: Your favourite dairy substitutes may contain milk

Beware: Your favourite dairy substitutes may contain milk

Allergen specialist Dr Harris Steinman says some imitation dairy products can contain cows milk protein.

5 things you should know about returning those faulty purchases

5 things you should know about returning those faulty purchases

Forget the store policy, here's what South African law says about returning defective and non-defective goods.

Jetting off soon? What to know about claiming for luggage damaged during flights

Jetting off soon? What to know about claiming for luggage damaged during flights

Airlines usually won’t accept responsibility or pay compensation for damage caused to luggage zippers, handles or wheels.

Don't fall for this online scam advertising a "free trial" of skincare products

Don't fall for this online scam advertising a "free trial" of skincare products

When people agree to a free product, such as eye cream or moisturiser, they have their credit cards charged without authorisation.

Here's how material non-disclosure affects life insurance claims

Here's how material non-disclosure affects life insurance claims

Consumer journalist Wendy Knowler explains how material medical non-disclosure can jeopardise an insurance claim.

Popular articles
[LISTEN] John Maytham gets a taste of life on board Cunard’s Queen Elizabeth

[LISTEN] John Maytham gets a taste of life on board Cunard’s Queen Elizabeth

John Maytham and his team hopped on board the luxury ocean liner, which has docked in Cape Town, during a special outdoor broadcast.

Looking for something new to do in CT? Why not consider cycling across the ocean

Looking for something new to do in CT? Why not consider cycling across the ocean

Cape Town Water Bikes is an unusual way to experience the coastline of the South Peninsula. Hop on a water bike and pedal away!

Eusebius: 'We are living in a worse nightmare than we thought'

Eusebius: 'We are living in a worse nightmare than we thought'

Eusebius McKaiser shares his views on the former COO at Bosasa, Angelo Agrizz's testimony at the Zondo Commission.

No more swiping without sweating! Discovery Vitality introduces new swipe system

No more swiping without sweating! Discovery Vitality introduces new swipe system

The health programme piloted a new tag system at the exit points in a bid to crack down on fake gym visits at a few fitness clubs.

[LISTEN] Discovery Health defends decision to shift certain ops to day hospitals

[LISTEN] Discovery Health defends decision to shift certain ops to day hospitals

Kieno Kammies speaks to Dr Ryan Noach Deputy Chief Executive at Discovery Health and Dr K who says his patients are suffering.

3 emergency numbers you should have on speed dial and how they work

3 emergency numbers you should have on speed dial and how they work

These are the emergency numbers you should have on your cellphone and this is what you must understand about how they work.