947 station manager Ravi Naidoo says the medium of radio is headed towards a more integrated approach.
World Radio Day will be marked on February 13.
Naidoo speaks about how radio connects people through it's on-air personalities - an important asset that needs to be grown and developed.
He mentions 947 Breakfast Host, Anele, as one of those talents who comes from Campus radio.
With a career spanning more than 20-years in radio, Naidoo lists his highlights having started off as a radio presenter in 1997.
Take a listen to Greg and Lucky chatting to 947 station manager Ravi Naidoo about where radio is heading and his career highlights:
The aim of World Radio Day is to celebrate radio as a medium; to improve international cooperation between broadcasters; and to encourage major networks and community radio alike to promote access to information, freedom of expression and youth participation over the airwaves.