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Marketing is becoming the single most important key to success in small business

2 August 2019 2:30 PM
'Marketing' is not 'sales'. It’s not noise. It's a science, and you must get it right, says Pavlo Phitidis.

Small business guru Pavlo Phitidis this past week met some of the brightest business owners – all in their late 40s - he’s come across in a long time.

They were deeply committed, hardworking and had extensive knowledge of their field.

Yet, none of them understood the difference between marketing and sales.

They lumped the two words together without disguising between them at all.

Marketing is not noise, said Phitidis, the founder of Aurik Business Accelerator.

It is a science.

It is also becoming the single most important key to success.

The Money Show’s Bruce Whitfield interviewed Phitidis, asking him how to get it done right.

For more detail listen to the interview in the audio below.

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2 August 2019 2:30 PM

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