Setting prices is an art. But it’s also a science. Here’s how to do it…
The pricing game is emotional... Suppliers raise prices and you forced to decide:1-do you segment and risk alienating the very people you want to be serving 2-Run at a loss until economies of scale kick in and you can negotiate a better bulk cost price. HELP!!!— Sbu Mkatshwa (@sbumkatshwa) July 25, 2019
In answering the DM, Phitidis explained the three levers that go into price-setting:
How to set it
How to sell it
How to maintain it
Price-setting is a science and an art.
Listen to the interview in the audio below to learn how to temper your emotions when setting prices.
Enjoy The Money Show, but miss it sometimes?
Get the best bits emailed to you daily, right after it ends:
The Money Show’s Bruce Whitfield interviews Nic Haralambous, founder (at the cost of R5000!) of funky sock company Nic Harry.Read More
Pavlo Phitidis (founder of Aurik Business Accelerator) advises on turning your business into an asset of value.Read More
Small business expert Pavlo Phitidis discusses his book "Sweat, Scale, $ell: Build Your Business into an Asset of Value™".Read More
Small business guru Pavlo Phitidis shares shocking anecdotes and advises business owners on how to address this challenge.Read More
Small business owners are constantly approaching Pavlo Phitidis for advice on selling so they can emigrate.Read More
Three growth strategies – aggressive, defensive, passive - dominate. Your history drives your choice, says Pavlo Phitidis.Read More
There are no shortcuts. Beware of "White Knights and Silver Bullets", warns Aurik Business Accelerator founder Pavlo Phitidis.Read More
Valerie Pole started a business with R1000, turned a profit in six weeks and wrote a book about it.Read More
The Money Show’s Bruce Whitfield interviews small business guru Pavlo Phitidis, founder of Aurik Business Accelerator.Read More