It’s a marketplace… you’ve got to conceptualise things around what people want.— Yusuf Stevens, Cheeky Media
My sons… they don’t watch TV! They’re watching YouTube, Netflix and Showmax…— Yusuf Stevens, Cheeky Media
One thing I can say is that nothing on TV is real!— Yusuf Stevens, Cheeky Media
Some say we're in a golden age of television.
While every second movie is a rehash or superhero movie, TV seems awash in originality not seen before.
Since about 2012, television has grown into a more substantial component of major media companies' revenues than film.
Stevens discussed making television shows.
Listen to the interview in the audio below (and/or scroll down for more quotes from it).
In South Africa, we have a massive soapie culture… Talk is always popular…— Yusuf Stevens, Cheeky Media
The idea of appointment viewing is slowly dying… As much as TV is dying; there’s never been a bigger demand for content, ever!— Yusuf Stevens, Cheeky Media
Viewers are very intelligent. They don’t like to be advertised to all the time… It’s a fine line… If you get it right you can do very well for your client…— Yusuf Stevens, Cheeky Media
DStv is losing subscribers… it’s a difficult time…— Yusuf Stevens, Cheeky Media
If you look at a show like Top Gear… it was a car show that wasn’t actually about cars… viewership is skewed towards females. It’s something you wouldn’t expect…— Yusuf Stevens, Cheeky Media
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