Game guns for the townships with its ‘Get More Out of iGroza’ adverts
This week Rice critiqued Game’s massive new “Get More Out of iGroza” advertising campaign by the small(ish) Cognitive Agency.
Its brief was to strengthen the brand in townships.
Rice gave it a “hero” rating, calling it “great work by the small, entrepreneurial agency”.
Watch the advert below and scroll down for Rice’s analysis.
Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:
What do you think of when you hear the word “foodie”? Probably not McDonald’s, but that’s how it's pitching its McFlurries.Read More
Branding and advertising expert Andy Rice runs out of adjectives to describe how awful Nivea men’s new TV advert is.Read More
Checkers is getting "better and better", says branding and advertising expert Andy Rice.Read More
Some things in life just don’t need a “designer” counterpart, reckons branding and advertising expert Andy Rice.Read More
Branding and advertising expert Andy Rice discusses the most-liked TV adverts in South Africa in the second quarter of 2019.Read More
Advertising expert Andy Rice slams it. The Money Show’s Bruce Whitfield’s response to the advert? “Hahahahahahahaha!”Read More
"They seem to have succumbed to consumer pressure," says branding and advertising expert Andy Rice.Read More
“Pick n Pay dug themselves a hole, then jumped into it,” says branding and advertising expert Andy Rice.Read More
The company has agreed to settle. Because it said Red Bull gives you wings, and it doesn’t. Oh, Canada!Read More
Branding and advertising expert Andy Rice hates Mini South Africa’s new "Clubman Modern African Gentlemen Edition".Read More