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Ad Feature

Burger King rebrands as Bacon King (but drops 'ham' from the word 'hamburger')

18 September 2019 11:40 AM
"They seem to have succumbed to consumer pressure," says branding and advertising expert Andy Rice.

Burger King – fierce McDonald's competitor – is launching a bacon burger and rebranding its stores as “Bacon King” for the promotion period.

They seem to have succumbed to consumer pressure… a good slice of bacon does a lot of things for a burger, mostly good!

Andy Rice, branding and advertising expert

Despite adding bacon to the menu, the chain is removing “ham” from the word “hamburger” on all its menus.

It is just to be super-sensitive to perceptions…

Juan Klopper, COO - Burger King South Africa

The Money Show’s Bruce Whitfield asked branding and advertising expert Andy Rice for comment.

Listen to the interview in the audio below.

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18 September 2019 11:40 AM

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