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Aubrey Masango 2019 BW
The Aubrey Masango Show
20:00 - 23:59

The Aubrey Masango Show
20:00 - 23:59

Here's how you can catapult your business to the next level

5 July 2017 1:31 PM
Business Growth Specialist, Pavlo Phitidis reviews business he’s profiled before and catapults them to the next level of growth.

1. Tap into your network to deliver your capabilities to international markets

Instant Grass recruits and collaborates with a carefully selected network of urban informers - 'grasses', in popular vernacular - who act as a source of insight and market intelligence into youth lifestyles.

Here are a group of people who have stuck to their guns and now developed a capability to do it different but on a mass level without losing the customised feel and quality of the service they offer. Greg and his team are able to bolt their business on to one of those big distribution businesses to get them into international countries and they can still deliver with the same capability the same quality of insight they deliver in SA.

Pavlo Phitidis, Business Growth Specialist

Listen to the rest of the interview with Greg Potterton

2. Use out of the box thinking as a default option in trying economic times

As the owner of five retail bed shops, including Best Buys, Dallas knows all about woodwork, including manufacturing wooden playhouses for children.

Dallas needs to create a service where can offer beds for various stages of a person’s development. By trading a bed in from the next level bed, Dallas holds on to the customer for the lifetime value of their existence. The beds he takes back can be offered to lower end markets at aggressively reduced prices to build a new market.

Pavlo Phitidis, Business Growth Specialist

Listen to the rest of the interview with Dallas Conn

3. Focus in on a niche within a niche to grow a global business

Luggage Glove is a protective device that fits around a suitcase and locks shut, thereby discouraging pilferage.

It’s not just about building an incredibly clever product anymore, it’s about building a business that’s in service of distributors. We have to create a toolbox that motivates and mobilises sales through the distribution network; like amplifying social media through consumer-centric stories.

Pavlo Phitidis, Business Growth Specialist

Listen to the rest of the interview with Chris Warncke

4. Ensure you have the right chemistry with an equity partner

Mama Money is an innovative, cashless international money transfer operator. From 1 country with 5 000 users to 6 countries, they now have 60 000 users in just a year.

Getting an equity fund is very much like getting married. Mat and his partner have built this business on an ideological framework, so getting the chemistry right will be important. They also need to be particular about the amount of money needed from a quantum point of view, so they can bed down and focus on operations, in order to not be distracted.

Pavlo Phitidis, Business Growth Specialist

Listen to the rest of the interview with Mathieu Coquillon

5. Use customer data to do more of what you are doing better

Pargo is a convenient parcel pick-up point solution that allows consumers to collect and return parcels at a store of their choosing.

The advice here is: Do more of what you’re doing… Get more distribution points and get more online retail shops. They collect data and they could use this data to support further distribution points.

Pavlo Phitidis, Business Growth Specialist

6. Develop a big idea to activate consumers, distributors and spur entrepreneurial innovation

The Green Company focuses on producing timepieces (and eyewear) crafted with real leaves.

The brand needs to be wrapped in a very big idea, to activate consumers and distributions to spur entrepreneurial innovation. A website that will enable the mass bespoke eyewear to be developed giving everyone heritage in David’s brand is needed here.

Pavlo Phitidis, Business Growth Specialist

Listen to the rest of the interview with David Green

7. Explore parts of untapped African tourism to grow the economic pie

Rattanhaus supplies interior designers and decorators, procurement agents and private consumers.

The tourism industry is growing and there’s an opportunity here to identify some growing African resorts and start creating bespoke furniture capabilities to those resorts from Africa to Africa with Africa conditions; designed with brand emphasis.

Pavlo Phitidis, Business Growth Specialist

Listen to the rest of the interview with Inka Fogarty

8. Make innovation a focus to accelerate growth

ViewProtect Security offers high levels of physical security without the traditionally ugly barrier of metal bars.

Marius needs to obsess about using data to innovate. By demonstrating this, your ability to raise money to accelerate the growth of this business and get it into its rightful place lends itself to you.

Pavlo Phitidis, Business Growth Specialist

Listen to the interview with Marius de Villiers

9. Create stories around your customer's interest to build excitement around your brand

Sports Hub is a dedicated coaching programme that provides young children with a foundation in a range of sports, encouraging them to become confident and competent.

Henk needs to be adept at using social media to get parents excited - by demonstrating their child’s development. There’s also an opportunity to incorporate retired sports people to advocate and represent him at schools to adopt the product for the future sports star.

Pavlo Phitidis, Business Growth Specialist

Listen to the rest of the interview with Henk Oosthuizen

10. Match idealism with pragmatism and build beyond your boldest ambitions

To save the jobs of the 52 breadwinners working for Khayelitsha Cookies, Adri Williams bought the company for R1, taking over all the debt at the same time. Today, the business is a model of success, employing previously unemployed women from the township of Khayelitsha, who hand bake and pack cookies.

Idealism without pragmatism doesn’t build a business, yet at the same time, Adri has created a consistent quality product that can act as a delivery agent for the opportunity. She needs to focus on both still. Pragmatism means you need business systems that are taken responsibility for and an empowered staff to deliver that. The idealism for generating stories act as a wrapper for the opportunity a social halo impact and effect that goes into the corporate environment.

Pavlo Phitidis, Business Growth Specialist

Listen to the rest of the interview with Adri Williams

Visit the702 Nedbank Business Accelerator page for more information, stories and tips.

5 July 2017 1:31 PM

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