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But does it work?

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What is a 'Modern African Gentlemen'? Mini SA asks a 'pretentious' question

What is a 'Modern African Gentlemen'? Mini SA asks a 'pretentious' question

Branding and advertising expert Andy Rice hates Mini South Africa’s new "Clubman Modern African Gentlemen Edition".

[WATCH] Non-alcoholic Savanna? That breaks all the rules!

[WATCH] Non-alcoholic Savanna? That breaks all the rules!

Ad expert Andy Rice loves the funny new Savanna TV commercial.

DStv and Standard Bank team up – and fail spectacularly

DStv and Standard Bank team up – and fail spectacularly

The two companies are running a 40-second advertisement. Branding expert Andy Rice is not impressed.

[WATCH] Volkswagen’s new feel-good Kombi ad 'Cupcake Boss' is brilliant

[WATCH] Volkswagen’s new feel-good Kombi ad 'Cupcake Boss' is brilliant

Advertisers traditionally warn against working with children. In this ad it works beautifully, says ad expert Andy Rice.

[WATCH] Lovely '1st for Women' TV advert makes you want to 'get out there'

[WATCH] Lovely '1st for Women' TV advert makes you want to 'get out there'

And, perhaps, buy insurance. The Money Show's Bruce Whitfield interviews branding and advertising expert Andy Rice.

Know where your food comes from? Farmers the stars of McDonald’s new ad campaign

Know where your food comes from? Farmers the stars of McDonald’s new ad campaign

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice, who loves the new McDonald's campaign.

Marlboro maker Philip Morris wants you to stop smoking its cigarettes

Marlboro maker Philip Morris wants you to stop smoking its cigarettes

It doesn’t want you to stop using nicotine; it just wants you to use its IQOS vaping device to get it into your bloodstream.

Dis-Chem drives ad expert to 'Steve Hofmeyr-like assaults' on his decoder

Dis-Chem drives ad expert to 'Steve Hofmeyr-like assaults' on his decoder

"It’s been said you can’t bore people into buying your brand. Someone should’ve pointed this out to Dis-Chem," says Andy Rice.

DStv tugs at the heartstrings with its new 'Price Lock' promo

DStv tugs at the heartstrings with its new 'Price Lock' promo

A lot can happen in two years! Bruce Whitfield interviews branding expert Andy Rice about this week’s advertising “hero”.