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But does it work?

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[Watch] New Klipdrift ad 'The Package' hits the spot, tugs at the heartstrings

[Watch] New Klipdrift ad 'The Package' hits the spot, tugs at the heartstrings

Advertising expert Andy Rice gives the advert – part of Klipdrift’s "Gold between Friends" campaign - a "hero" rating.

The DA 'brand' is struggling – Andy Rice (branding and advertising expert)

The DA 'brand' is struggling – Andy Rice (branding and advertising expert)

With general elections around the corner, advertising and branding expert Andy Rice critiques the Democratic Alliance’s brand.

These types of ads usually suck. This one by Hippo is awesome

These types of ads usually suck. This one by Hippo is awesome

Branding and advertising expert Andy Rice gives Hippo.co.za’s new TV ad a "hero" rating.

10 advertisements that broke the internet in 2018

10 advertisements that broke the internet in 2018

Some were good, some were great, many were just plain awful. They all went viral.

[Watch the latest adverts] Do you agree? Chicken Licken is the boss of Nando’s!

[Watch the latest adverts] Do you agree? Chicken Licken is the boss of Nando’s!

Chicken Licken’s latest ad flame-grills the most recent one by Nando’s, says Nicholas Kühne of Wunderbrand.

Mr Muscle ‘clean less, live more’ advert… is this the 1950s?!

Mr Muscle ‘clean less, live more’ advert… is this the 1950s?!

Branding and advertising expert Andy Rice slams Mr Muscle’s “silly campaign”. If it’s a parody; it’s a bad one. It doesn’t work.

Self-driving Merc returns to Chapman’s Peak to beat the bends in stirring new ad

Self-driving Merc returns to Chapman’s Peak to beat the bends in stirring new ad

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice about Merc's stirring new ad.

[Watch] TV ad for facelifted Hyundai Tucson… it’s not good!

[Watch] TV ad for facelifted Hyundai Tucson… it’s not good!

Branding and advertising expert Andy Rice struggles to explain the advertisement’s narrative. It’s that bad.

Most outdoor advertising sucks. This is how it should be done. Verminator!

Most outdoor advertising sucks. This is how it should be done. Verminator!

Branding and advertising guru Andy Rice praises the Verminator billboard for "having everything it needs and nothing it doesn’t".