Streaming issues? Report here
John Maytham 2019 1500 BW
Afternoon Drive with John Maytham
15:00 - 18:00
volume_up
volume_mute

Up Next: The Money Show with Bruce Whitfield
See full line-up
Afternoon Drive with John Maytham
15:00 - 18:00
Home
arrow_forward
But does it work?

Nando’s is the boss of Pick n Pay ('iNkukhu'), says ad expert Andy Rice

11 September 2019 10:32 AM
“Pick n Pay dug themselves a hole, then jumped into it,” says branding and advertising expert Andy Rice.

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week Rice critiqued Pick n Pay’s weak attempt at Nando’s-style humour.

Pick n Pay dug themselves a hole, then jumped into it… They went in rather bluntly… Social media lit up!

Andy Rice, branding and advertising expert

Nando’s was very restrained – it’s all the more powerful because of that… Nando’s is more in charge of cultural communication than Pick n Pay.

Andy Rice, branding and advertising expert

Watch the ad below:

Nando's response to Pick n Pay 'iNkukhu' advert had social media in stitches:

For more detail, listen to Rice’s analysis in the audio below.

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:

Subscribe to our Business Wrap Newsletter


11 September 2019 10:32 AM

More from But does it work?

Checkers supermarket

Checkers is steadily moving upmarket. And it’s working

23 October 2019 12:30 PM

Checkers is getting "better and better", says branding and advertising expert Andy Rice.

Share this:
Read More arrow_forward

yves-saint-laurent-condomjpg

Yves Saint Laurent starts selling designer condoms for R95 a pop

16 October 2019 2:51 PM

Some things in life just don’t need a “designer” counterpart, reckons branding and advertising expert Andy Rice.

Share this:
Read More arrow_forward

sasol-glug-glug-youtube-screengrabpng

[WATCH] 10 most-liked TV adverts in SA (Sasol 'Glug Glug' tops the list)

9 October 2019 1:02 PM

Branding and advertising expert Andy Rice discusses the most-liked TV adverts in South Africa in the second quarter of 2019.

Share this:
Read More arrow_forward

190718-peter-moyo-edjpg

Old Mutual takes out bizarre full-page advertisement in Business Day

2 October 2019 2:48 PM

Advertising expert Andy Rice slams it. The Money Show’s Bruce Whitfield’s response to the advert? “Hahahahahahahaha!”

Share this:
Read More arrow_forward

burger-king-bacon-kingpng

Burger King rebrands as Bacon King (but drops 'ham' from the word 'hamburger')

18 September 2019 11:40 AM

"They seem to have succumbed to consumer pressure," says branding and advertising expert Andy Rice.

Share this:
Read More arrow_forward

red-bulljpg

Canadian drinks Red Bull without getting wings. Sues Red Bull – and wins!

27 August 2019 8:51 PM

The company has agreed to settle. Because it said Red Bull gives you wings, and it doesn’t. Oh, Canada!

Share this:
Read More arrow_forward

gamejpg

Game guns for the townships with its ‘Get More Out of iGroza’ adverts

20 August 2019 7:41 PM

Branding and advertising expert Andy Rice praises the new Game advertising campaign and Cognitive Agency, the brains behind it.

Share this:
Read More arrow_forward

clubman-modern-african-gentlemen-editionpng

What is a 'Modern African Gentlemen'? Mini SA asks a 'pretentious' question

16 July 2019 8:02 PM

Branding and advertising expert Andy Rice hates Mini South Africa’s new "Clubman Modern African Gentlemen Edition".

Share this:
Read More arrow_forward

savannahpng

[WATCH] Non-alcoholic Savanna? That breaks all the rules!

9 July 2019 8:17 PM

Ad expert Andy Rice loves the funny new Savanna TV commercial.

Share this:
Read More arrow_forward

dstvpng

DStv and Standard Bank team up – and fail spectacularly

2 July 2019 9:04 PM

The two companies are running a 40-second advertisement. Branding expert Andy Rice is not impressed.

Share this:
Read More arrow_forward