Upfront with Refilwe Moloto

The business of Wine


Refilwe speaks to Jonathan Steyn Convenor of the Wine Business Management Short Course at the UCT Graduate School of Business. The reasons for this are complex, but relate to the struggle to consolidate South African wine non-market and market strategies and to manage perceptions in relation to a global marketplace. It has long been mooted that we need to consider the benefits of reducing brands to market and focus efforts on building a stronger collective identity.

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